Brandwave

Prosper vs Wells Fargo:Which is more popular in the United States?

In October 2026, Prosper had more branded searches than Wells Fargo among personal loan platforms in the United States. Prosper had about 81,000 branded searches, while Wells Fargo had 14,800. Prosper made up 13% of all personal loan platform searches we track, and Wells Fargo accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about personal loan platforms, Wells Fargo appeared in three of the five answers and Prosper in none.

Among personal loan platforms in the United States in October 2026

Who do people search for more?

Prosper, about 5 searches for every 1 for Wells Fargo

Prosper 81K searchesWells Fargo 14.8K searches

Who does AI mention more?

Wells Fargo, mentioned in 3 of 5 answers, Prosper in 0

Wells Fargo in 3 of 5Prosper in 0 of 5

Who does AI recommend more?

Wells Fargo, the only one of the two named

Wells Fargo first in 3Prosper never named

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Top personal loan platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wells Fargo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Prosper did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Discover1st
  2. SoFi2nd
  3. Wells Fargo3rd
  4. Happen Bank4th
  5. Upstart5th
  6. U.S. Bank6th
  7. LendingClub7th
  8. Prosper–
  9. LightStream–
  10. Avant–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Discover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Upstart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SoFi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wells Fargo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Happen Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • U.S. Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LendingClub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prosper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LightStream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about personal loan platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Prosper or Wells Fargo more popular in search?

This chart shows how often people search Google for Prosper and Wells Fargo by name. Each line represents a brand's share of searches for all ten personal loan platforms we track, month by month, from searches in United States.

Prosper and Wells Fargo among personal loan platforms in the United States, by month

Share of searches by month for Prosper, Wells Fargo. The figures are in the table below the chart.

View monthly share of searches table
MonthHappen BankUpstartLendingClubProsperLightStreamSoFiAvantWells FargoDiscoverU.S. Bank
Nov 20250%13.9%37.8%10.2%16.9%7.6%7.4%4.2%1%1%
Dec 20250%11.6%31.4%10.3%14%7.7%9.4%9.4%1.9%4.2%
Jan 20260%11.9%32.4%10.7%14.5%8%7.9%9.7%1.9%2.9%
Feb 2026<0.01%11.1%36.8%9.9%16.5%7.4%9%6.1%1.8%1.5%
Mar 2026<0.01%14.3%31.9%10.5%14.3%7.8%10.7%5.3%2.3%2.9%
Apr 20260.57%14.2%31.7%10.4%14.2%7.8%10.4%5.2%4.3%1.3%
May 20260.37%14%31.4%10.3%14%7.7%11.5%5.2%4.2%1.3%
Jun 20263.6%12.1%32.9%10.8%14.7%9.9%8.9%5.4%0.88%0.72%
Jul 202611.5%17.1%25.5%10.3%13.9%9.4%7%3.4%0.84%1%
Aug 202614.5%21.7%17.8%10.7%14.5%9.7%6%3.6%0.87%0.71%
Sep 202620.1%16.4%16.4%12.1%13.5%11%6.7%2.2%0.81%0.66%
Oct 202621.6%17.6%14.5%13%11.9%11.9%5.9%2.4%0.7%0.58%

Wells Fargo sells other things too, so only its searches that name this product count here, like “wells fargo personal loan”.

How has branded search for Prosper and Wells Fargo changed in the United States over the last 12 months?

3 findings

How did search popularity change for United States personal loan platforms in October 2026?

2 changes

  1. In October 2026, Prosper overtook LightStream to rank 4th among personal loan platforms in the United States, with 13% of the searches.

  2. Estimated monthly branded searches for Wells Fargo in the United States fell 45.4% over 12 measured months, from 27.1K to 14.8K in October 2026.

How are Prosper’s and Wells Fargo’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Prosper’s and Wells Fargo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Prosper

2 branded search terms

  • prosper lending
  • prosper loans

Wells Fargo

1 branded search term

  • wells fargo personal loan

How the Brand Demand Index is measured

Other head-to-heads among personal loan platforms

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