Brandwave

How popular isWells Fargo?

In September 2026, people searched for Wells Fargo by name about 11.1 million times in the United States, an 18.4% decrease from the previous year. These searches made up 23.3% of all United States bank searches, placing Wells Fargo first out of nine banks. When we asked both ChatGPT and Google AI Overviews about banks, Wells Fargo appeared in one of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Wells Fargo is the most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Wells FargoShare of searches 23.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Capital OneShare of searches 19.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Bank of AmericaShare of searches 15.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. ChaseShare of searches 15.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. PNC BankShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+4 more

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Top banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wells Fargo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wells Fargo is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chase1st
  2. Bank of America2nd
  3. Capital One3rd
  4. Ally Bank4th
  5. Wells Fargo5th
  6. Citi6th
  7. U.S. Bank7th
  8. PNC Bank–
  9. Truist–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capital One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ally Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wells Fargo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • U.S. Bank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PNC Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Truist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about banks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which banks compete with Wells Fargo?

Wells Fargo against banks in the United States, by month

Share of searches by month for Wells Fargo, Capital One, Bank of America, Chase, PNC Bank, U.S. Bank, Citi, Truist. The figures are in the table below the chart.

View monthly share of searches table
MonthWells FargoCapital OneBank of AmericaChasePNC BankU.S. BankCitiTruistAlly Bank
Oct 202524%16.1%19.6%16.1%8.6%5.9%4.8%4%0.79%
Nov 202522.4%18.5%18.5%15.1%8%6.8%5.5%4.5%0.74%
Dec 202524.1%16.2%19.6%16.2%8.6%5.9%4.8%4%0.65%
Jan 202622.3%18.3%18.3%15%8.5%6.7%5.5%4.5%0.9%
Feb 202622.3%18.4%18.4%15%8.5%6.7%5.5%4.5%0.74%
Mar 202624.3%16.3%19.8%16.3%7.6%6%4.9%4%0.8%
Apr 202622.3%18.3%18.3%15%8.5%6.7%5.5%4.5%0.9%
May 202621.8%17.9%17.9%17.9%8.3%5.4%5.4%4.4%0.88%
Jun 202621.3%17.5%17.5%17.5%9.3%6.4%5.3%4.3%0.86%
Jul 202622.3%18.3%18.3%15%9.7%5.5%5.5%4.5%0.9%
Aug 202621.3%17.5%17.5%17.5%9.3%6.4%5.3%4.3%0.86%
Sep 202623.3%19.2%15.7%15.7%8.9%7%5.7%3.8%0.77%

  1. 1.Wells Fargo

    23.3%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +2 points.

  2. 2.Capital One

    19.2%

    Moved from 3rd to 2nd. 9.1M estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Bank of America

    15.7%

    Moved from 2nd to 3rd. 7.5M estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  4. 4.Chase

    15.7%

    Held 4th. 7.5M estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  5. 5.PNC Bank

    8.9%

    Held 5th. 4.2M estimated branded searches, -12.6% vs prior month. Share -0.4 points.

  6. 6.U.S. Bank

    7%

    Held 6th. 3.4M estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Citi

    5.7%

    Held 7th. 2.7M estimated branded searches, 0% vs prior month. Share +0.5 points.

  8. 8.Truist

    3.8%

    Held 8th. 1.8M estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  9. 9.Ally Bank

    0.77%

    Held 9th. 368K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Wells Fargo and its closest rivals

Every comparison with Wells Fargo

15 comparisons

How has branded search demand for Wells Fargo changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wells Fargo in the United States fell from 13.6M to 11.1M.
  • Across the 12 months ending September 2026, Wells Fargo’s share of searches among banks in the United States decreased from 24% to 23.3%.
  • Across the 12 months ending September 2026, Wells Fargo’s share of searches among banks in the United States peaked at 24.3% in March 2026 and was lowest at 21.3% in June 2026.

How did search popularity change for United States banks in September 2026?

6 changes

  1. In September 2026, Capital One overtook Bank of America to rank 2nd among banks in the United States, with 19.2% of the searches.

  2. In September 2026, Wells Fargo gained share of searches among banks in the United States, from 21.3% to 23.3%.

  3. In September 2026, U.S. Bank gained share of searches among banks in the United States, from 6.4% to 7%.

  4. In September 2026, Bank of America lost share of searches among banks in the United States, from 17.5% to 15.7%.

  5. In September 2026, Chase lost share of searches among banks in the United States, from 17.5% to 15.7%.

  6. Estimated monthly branded searches for Truist in the United States fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are Wells Fargo’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Wells Fargo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wells fargo
  • wells fargo personal loan

Do you work for Wells Fargo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wells Fargo compete?

Wells Fargo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Banks1st of 923.3%Shown above
Personal loan platforms7th of 92.2%Show ranking
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Is Wells Fargo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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