Bank of America vs Wells Fargo:Which is searched more in the United States?
In September 2026, Wells Fargo had more branded searches than Bank of America among banks in the United States. Wells Fargo had about 11.1 million branded searches, while Bank of America had 7.5 million. Wells Fargo made up 23.3% of all bank searches we track, and Bank of America accounted for 15.7%.
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Is Bank of America or Wells Fargo more popular in search?
Compare the banks people in the US open checking and savings accounts with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Wells Fargo, Bank of America. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wells Fargo | Capital One | Bank of America | Chase | PNC Bank | U.S. Bank | Citi | Truist | Ally Bank |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 16.1% | 19.6% | 16.1% | 8.6% | 5.9% | 4.8% | 4% | 0.79% |
| Nov 2025 | 22.4% | 18.5% | 18.5% | 15.1% | 8% | 6.8% | 5.5% | 4.5% | 0.74% |
| Dec 2025 | 24.1% | 16.2% | 19.6% | 16.2% | 8.6% | 5.9% | 4.8% | 4% | 0.65% |
| Jan 2026 | 22.3% | 18.3% | 18.3% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.9% |
| Feb 2026 | 22.3% | 18.4% | 18.4% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.74% |
| Mar 2026 | 24.3% | 16.3% | 19.8% | 16.3% | 7.6% | 6% | 4.9% | 4% | 0.8% |
| Apr 2026 | 22.3% | 18.3% | 18.3% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.9% |
| May 2026 | 21.8% | 17.9% | 17.9% | 17.9% | 8.3% | 5.4% | 5.4% | 4.4% | 0.88% |
| Jun 2026 | 21.3% | 17.5% | 17.5% | 17.5% | 9.3% | 6.4% | 5.3% | 4.3% | 0.86% |
| Jul 2026 | 22.3% | 18.3% | 18.3% | 15% | 9.7% | 5.5% | 5.5% | 4.5% | 0.9% |
| Aug 2026 | 21.3% | 17.5% | 17.5% | 17.5% | 9.3% | 6.4% | 5.3% | 4.3% | 0.86% |
| Sep 2026 | 23.3% | 19.2% | 15.7% | 15.7% | 8.9% | 7% | 5.7% | 3.8% | 0.77% |
How has the Bank of America and Wells Fargo comparison changed over the last 12 months?
3 findings
- Wells Fargo was ahead of Bank of America in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bank of America’s share of searches among banks in the United States moved from 19.6% to 15.7%, and its estimated monthly branded searches moved from 11.1M to 7.5M.
- Across the 12 months ending September 2026, Wells Fargo’s share of searches among banks in the United States moved from 24% to 23.3%, and its estimated monthly branded searches moved from 13.6M to 11.1M.
How did search popularity change for United States banks in September 2026?
3 changes
In September 2026, Capital One overtook Bank of America to rank 2nd among banks in the United States, with 19.2% of the searches.
In September 2026, Wells Fargo gained share of searches among banks in the United States, from 21.3% to 23.3%.
In September 2026, Bank of America lost share of searches among banks in the United States, from 17.5% to 15.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bank of America’s and Wells Fargo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bank of America
1 branded search term
- bank of america
Wells Fargo
1 branded search term
- wells fargo
Other head-to-heads among banks
- Wells Fargo vs Capital One: compare search popularity
Wells Fargo vs Chase: compare search popularity
Wells Fargo vs PNC Bank: compare search popularity- Capital One vs Bank of America: compare search popularity
- Capital One vs Chase: compare search popularity
- Capital One vs PNC Bank: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.