Brandwave

Bank of America vs Capital One:Which is more popular?

In September 2026, Capital One had more branded searches than Bank of America among banks in the United States. Capital One had about 9.1 million branded searches, while Bank of America had 7.5 million. Capital One made up 19.2% of all bank searches we track, and Bank of America accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about banks, Bank of America appeared in four of the five answers and Capital One in three. Bank of America and Capital One were each mentioned first in two of the four answers.

Among banks in the United States in September 2026

Who do people search for more?

Capital One, about 22% more searches than Bank of America

Capital One 9.1M searchesBank of America 7.5M searches

Who does AI mention more?

Bank of America, mentioned in 4 of 5 answers, Capital One in 3

Bank of America in 4 of 5Capital One in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Bank of America first in 2Capital One first in 2

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Top banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bank of America was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Capital One was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bank of America and Capital One were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chase1st
  2. Bank of America2nd
  3. Capital One3rd
  4. Ally Bank4th
  5. Wells Fargo5th
  6. Citi6th
  7. U.S. Bank7th
  8. PNC Bank–
  9. Truist–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capital One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ally Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wells Fargo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • U.S. Bank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PNC Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Truist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about banks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Bank of America or Capital One more popular in search?

This chart shows how often people search Google for Bank of America and Capital One by name. Each line represents a brand's share of searches for all nine banks we track, month by month, from searches in United States.

Bank of America and Capital One among banks in the United States, by month

Share of searches by month for Capital One, Bank of America. The figures are in the table below the chart.

View monthly share of searches table
MonthWells FargoCapital OneBank of AmericaChasePNC BankU.S. BankCitiTruistAlly Bank
Oct 202524%16.1%19.6%16.1%8.6%5.9%4.8%4%0.79%
Nov 202522.4%18.5%18.5%15.1%8%6.8%5.5%4.5%0.74%
Dec 202524.1%16.2%19.6%16.2%8.6%5.9%4.8%4%0.65%
Jan 202622.3%18.3%18.3%15%8.5%6.7%5.5%4.5%0.9%
Feb 202622.3%18.4%18.4%15%8.5%6.7%5.5%4.5%0.74%
Mar 202624.3%16.3%19.8%16.3%7.6%6%4.9%4%0.8%
Apr 202622.3%18.3%18.3%15%8.5%6.7%5.5%4.5%0.9%
May 202621.8%17.9%17.9%17.9%8.3%5.4%5.4%4.4%0.88%
Jun 202621.3%17.5%17.5%17.5%9.3%6.4%5.3%4.3%0.86%
Jul 202622.3%18.3%18.3%15%9.7%5.5%5.5%4.5%0.9%
Aug 202621.3%17.5%17.5%17.5%9.3%6.4%5.3%4.3%0.86%
Sep 202623.3%19.2%15.7%15.7%8.9%7%5.7%3.8%0.77%

How has the Bank of America and Capital One comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Capital One took it in September 2026.
  • Across the 12 months ending September 2026, Bank of America’s share of searches among banks in the United States moved from 19.6% to 15.7%, and its estimated monthly branded searches moved from 11.1M to 7.5M.
  • Across the 12 months ending September 2026, Capital One’s share of searches among banks in the United States moved from 16.1% to 19.2%, and its estimated monthly branded searches held steady at 9.1M.

How did search popularity change for United States banks in September 2026?

2 changes
  1. In September 2026, Capital One overtook Bank of America to rank 2nd among banks in the United States, with 19.2% of the searches.

  2. In September 2026, Bank of America lost share of searches among banks in the United States, from 17.5% to 15.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bank of America’s and Capital One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bank of America

1 branded search term

  • bank of america

Capital One

1 branded search term

  • capital one

How the Brand Demand Index is measured

Other head-to-heads among banks

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