Brandwave

LendingClub vs Wells Fargo:Which is more popular?

In September 2026, LendingClub had more branded searches than Wells Fargo among personal loan platforms in the United States. LendingClub had about 110,000 branded searches, while Wells Fargo had 14,800. LendingClub made up 16.2% of all personal loan platform searches we track, and Wells Fargo accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about personal loan platforms, Wells Fargo appeared in three of the five answers and LendingClub in one. Wells Fargo was mentioned before LendingClub in every answer that named either.

Among personal loan platforms in the United States in September 2026

Who do people search for more?

LendingClub, about 7 searches for every 1 for Wells Fargo

LendingClub 110K searchesWells Fargo 14.8K searches

Who does AI mention more?

Wells Fargo, mentioned in 3 of 5 answers, LendingClub in 1

Wells Fargo in 3 of 5LendingClub in 1 of 5

Who does AI recommend more?

Wells Fargo, named ahead of LendingClub in 3 of 3 answers

Wells Fargo first in 3LendingClub never first

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Top personal loan platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wells Fargo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. LendingClub was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wells Fargo was listed before LendingClub in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Discover1st
  2. SoFi2nd
  3. Wells Fargo3rd
  4. Happen Bank4th
  5. Upstart5th
  6. U.S. Bank6th
  7. LendingClub7th
  8. Avant–
  9. LightStream–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Discover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Upstart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SoFi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wells Fargo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Happen Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • U.S. Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LendingClub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LightStream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about personal loan platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is LendingClub or Wells Fargo more popular in search?

This chart shows how often people search Google for LendingClub and Wells Fargo by name. Each line represents a brand's share of searches for all nine personal loan platforms we track, month by month, from searches in United States.

LendingClub and Wells Fargo among personal loan platforms in the United States, by month

Share of searches by month for LendingClub, Wells Fargo. The figures are in the table below the chart.

View monthly share of searches table
MonthAvantHappen BankLendingClubUpstartLightStreamSoFiWells FargoDiscoverU.S. Bank
Oct 202518.2%0%37.5%13.8%16.8%7.5%4.1%1.2%0.82%
Nov 202518.5%0%37.4%13.7%16.7%7.5%4.1%1%1%
Dec 202519%0%31.7%11.7%14.2%7.8%9.5%1.9%4.3%
Jan 202616.3%0%33.3%12.3%14.9%8.2%10%2%3%
Feb 202618.2%<0.01%37.1%11.2%16.6%7.5%6.1%1.8%1.5%
Mar 202620.5%<0.01%32.2%14.4%14.4%7.9%5.3%2.4%2.9%
Apr 202620.1%0.57%32%14.3%14.3%7.9%5.3%4.3%1.3%
May 202621.1%0.37%31.7%14.2%14.2%7.8%5.2%4.3%1.3%
Jun 202617.4%3.7%33.8%12.5%15.1%10.2%5.6%0.91%0.74%
Jul 202615.1%11.8%26.2%17.6%14.3%9.6%3.5%0.86%1.1%
Aug 202615.8%14.6%17.9%21.9%14.6%9.8%3.6%0.88%0.72%
Sep 202620%19.9%16.2%16.2%13.3%10.9%2.2%0.79%0.65%

How has the LendingClub and Wells Fargo comparison changed over the last 12 months?

3 findings

How did search popularity change for United States personal loan platforms in September 2026?

4 changes

  1. In September 2026, Avant overtook Upstart and LendingClub to become the leader among personal loan platforms in the United States, with 20% of the searches.

  2. In September 2026, Happen Bank overtook Upstart and LendingClub to rank 2nd among personal loan platforms in the United States, with 19.9% of the searches.

  3. In September 2026, LendingClub lost share of searches among personal loan platforms in the United States, from 17.9% to 16.2%.

  4. In September 2026, Wells Fargo lost share of searches among personal loan platforms in the United States, from 3.6% to 2.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LendingClub’s and Wells Fargo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LendingClub

1 branded search term

  • lendingclub

Wells Fargo

1 branded search term

  • wells fargo personal loan

How the Brand Demand Index is measured

Other head-to-heads among personal loan platforms

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