Discover vs Wells Fargo:Which is more popular?
In September 2026, Wells Fargo had more branded searches than Discover among personal loan platforms in the United States. Wells Fargo had about 14,800 branded searches, while Discover had 5,400. Wells Fargo made up 2.2% of all personal loan platform searches we track, and Discover accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about personal loan platforms, Discover appeared in all five answers and Wells Fargo in three. Discover was mentioned before Wells Fargo in four out of five answers.
Who do people search for more?
Wells Fargo, about 3 searches for every 1 for Discover
Who does AI mention more?
Discover, mentioned in every answer we collected
Who does AI recommend more?
Discover, named ahead of Wells Fargo in 4 of 5 answers
Follow Discover vs Wells Fargo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top personal loan platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Discover appeared in all five answers. Wells Fargo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Discover was listed before Wells Fargo in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Discover1st
SoFi2nd- Wells Fargo3rd
Happen Bank4th
Upstart5th
U.S. Bank6th
LendingClub7th
Avant–
LightStream–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Discover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Upstart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SoFi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wells Fargo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Happen Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- U.S. Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LendingClub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Avant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LightStream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about personal loan platforms
5 answers
Asked ChatGPT
“Which personal loan platform should I use in the US?”
Asked ChatGPT
“What are the best personal loan platforms in the US?”
Asked ChatGPT
“What's the best personal loan platform in the US for debt consolidation?”
Searched Google, AI Overview
“personal loan rates”
Searched Google, AI Overview
“debt consolidation loan”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Discover or Wells Fargo more popular in search?
This chart shows how often people search Google for Discover and Wells Fargo by name. Each line represents a brand's share of searches for all nine personal loan platforms we track, month by month, from searches in United States.
Share of searches by month for Wells Fargo, Discover. The figures are in the table below the chart.
View monthly share of searches table
| Month | Avant | Happen Bank | LendingClub | Upstart | LightStream | SoFi | Wells Fargo | Discover | U.S. Bank |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.2% | 0% | 37.5% | 13.8% | 16.8% | 7.5% | 4.1% | 1.2% | 0.82% |
| Nov 2025 | 18.5% | 0% | 37.4% | 13.7% | 16.7% | 7.5% | 4.1% | 1% | 1% |
| Dec 2025 | 19% | 0% | 31.7% | 11.7% | 14.2% | 7.8% | 9.5% | 1.9% | 4.3% |
| Jan 2026 | 16.3% | 0% | 33.3% | 12.3% | 14.9% | 8.2% | 10% | 2% | 3% |
| Feb 2026 | 18.2% | <0.01% | 37.1% | 11.2% | 16.6% | 7.5% | 6.1% | 1.8% | 1.5% |
| Mar 2026 | 20.5% | <0.01% | 32.2% | 14.4% | 14.4% | 7.9% | 5.3% | 2.4% | 2.9% |
| Apr 2026 | 20.1% | 0.57% | 32% | 14.3% | 14.3% | 7.9% | 5.3% | 4.3% | 1.3% |
| May 2026 | 21.1% | 0.37% | 31.7% | 14.2% | 14.2% | 7.8% | 5.2% | 4.3% | 1.3% |
| Jun 2026 | 17.4% | 3.7% | 33.8% | 12.5% | 15.1% | 10.2% | 5.6% | 0.91% | 0.74% |
| Jul 2026 | 15.1% | 11.8% | 26.2% | 17.6% | 14.3% | 9.6% | 3.5% | 0.86% | 1.1% |
| Aug 2026 | 15.8% | 14.6% | 17.9% | 21.9% | 14.6% | 9.8% | 3.6% | 0.88% | 0.72% |
| Sep 2026 | 20% | 19.9% | 16.2% | 16.2% | 13.3% | 10.9% | 2.2% | 0.79% | 0.65% |
How has the Discover and Wells Fargo comparison changed over the last 12 months?
3 findings
- Wells Fargo was ahead of Discover in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Discover’s share of searches among personal loan platforms in the United States moved from 1.2% to 0.79%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 12 months ending September 2026, Wells Fargo’s share of searches among personal loan platforms in the United States moved from 4.1% to 2.2%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
How did search popularity change for United States personal loan platforms in September 2026?
2 changes
In September 2026, Wells Fargo lost share of searches among personal loan platforms in the United States, from 3.6% to 2.2%.
Estimated monthly branded searches for Discover in the United States fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Discover’s and Wells Fargo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Discover
1 branded search term
- discover personal loan
Wells Fargo
1 branded search term
- wells fargo personal loan
Other head-to-heads among personal loan platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.