Brandwave

How popular isProsper?

In October 2026, people searched for Prosper by name about 81,000 times in the United States, a 22.4% increase from the previous year. These searches made up 13% of all United States personal loan platform searches, placing Prosper fourth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about personal loan platforms, Prosper did not appear in any of the answers.

Search and AI answers in October 2026

Prosper is the fourth most searched of 10 competitors and not named in the AI answers we collected.

  1. Happen BankShare of searches 21.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. UpstartShare of searches 17.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. LendingClubShare of searches 14.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. ProsperShare of searches 13%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. LightStreamShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top personal loan platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Prosper did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Discover1st
  2. SoFi2nd
  3. Wells Fargo3rd
  4. Happen Bank4th
  5. Upstart5th
  6. U.S. Bank6th
  7. LendingClub7th
  8. Prosper–
  9. LightStream–
  10. Avant–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Discover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Upstart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SoFi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wells Fargo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Happen Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • U.S. Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LendingClub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prosper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LightStream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about personal loan platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

How often do people search for Prosper compared with other United States personal loan platforms?

Prosper against personal loan platforms in the United States, by month

Share of searches by month for Happen Bank, Upstart, LendingClub, Prosper, LightStream, SoFi, Avant, Wells Fargo. The figures are in the table below the chart.

View monthly share of searches table
MonthHappen BankUpstartLendingClubProsperLightStreamSoFiAvantWells FargoDiscoverU.S. Bank
Nov 20250%13.9%37.8%10.2%16.9%7.6%7.4%4.2%1%1%
Dec 20250%11.6%31.4%10.3%14%7.7%9.4%9.4%1.9%4.2%
Jan 20260%11.9%32.4%10.7%14.5%8%7.9%9.7%1.9%2.9%
Feb 2026<0.01%11.1%36.8%9.9%16.5%7.4%9%6.1%1.8%1.5%
Mar 2026<0.01%14.3%31.9%10.5%14.3%7.8%10.7%5.3%2.3%2.9%
Apr 20260.57%14.2%31.7%10.4%14.2%7.8%10.4%5.2%4.3%1.3%
May 20260.37%14%31.4%10.3%14%7.7%11.5%5.2%4.2%1.3%
Jun 20263.6%12.1%32.9%10.8%14.7%9.9%8.9%5.4%0.88%0.72%
Jul 202611.5%17.1%25.5%10.3%13.9%9.4%7%3.4%0.84%1%
Aug 202614.5%21.7%17.8%10.7%14.5%9.7%6%3.6%0.87%0.71%
Sep 202620.1%16.4%16.4%12.1%13.5%11%6.7%2.2%0.81%0.66%
Oct 202621.6%17.6%14.5%13%11.9%11.9%5.9%2.4%0.7%0.58%

  1. 1.Happen Bank

    21.6%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Upstart

    17.6%

    Moved from 3rd to 2nd. 110K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.LendingClub

    14.5%

    Moved from 2nd to 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.9 points.

  4. 4.Prosper

    13%

    Moved from 5th to 4th. 81K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.LightStream

    11.9%

    Moved from 4th to 5th. 74K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  6. 6.SoFi

    11.9%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share +0.8 points.

  7. 7.Avant

    5.9%

    Held 7th. 37K estimated branded searches, -18.1% vs prior month. Share -0.8 points.

  8. 8.Wells Fargo

    2.4%

    Held 8th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Discover

    0.7%

    Held 9th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  10. 10.U.S. Bank

    0.58%

    Held 10th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Wells Fargo and U.S. Bank sell other things too, so only their searches that name this product count here, like “wells fargo personal loan”.

Compare popularity between Prosper and its closest rivals

Every comparison with Prosper

9 comparisons

How has branded search demand for Prosper changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Prosper in the United States rose from 66.2K to 81K.
  • Across the 12 months ending October 2026, Prosper’s share of searches among personal loan platforms in the United States increased from 10.2% to 13%.
  • Across the 12 months ending October 2026, Prosper’s share of searches among personal loan platforms in the United States peaked at 13% in October 2026 and was lowest at 9.9% in February 2026.

How did search popularity change for United States personal loan platforms in October 2026?

6 changes

  1. In October 2026, Upstart overtook LendingClub to rank 2nd among personal loan platforms in the United States, with 17.6% of the searches.

  2. In October 2026, Prosper overtook LightStream to rank 4th among personal loan platforms in the United States, with 13% of the searches.

  3. In October 2026, Happen Bank gained share of searches among personal loan platforms in the United States, from 20.1% to 21.6%.

  4. In October 2026, SoFi gained share of searches among personal loan platforms in the United States, from 11% to 11.9%.

  5. In October 2026, LendingClub lost share of searches among personal loan platforms in the United States, from 16.4% to 14.5%.

  6. In October 2026, LightStream lost share of searches among personal loan platforms in the United States, from 13.5% to 11.9%.

How are Prosper’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Prosper’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • prosper lending
  • prosper loans

Do you work for Prosper? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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