Brandwave

Navy Federal Credit Union vs Wells Fargo:Which is more popular in the United States?

In October 2026, Navy Federal Credit Union had more branded searches than Wells Fargo among auto loan brands in the United States. Navy Federal Credit Union had about 81,000 branded searches, while Wells Fargo had 40,500. Navy Federal Credit Union made up 19.9% of all auto loan brand searches we track, and Wells Fargo accounted for 10%. When we asked ChatGPT and Google AI Overviews about auto loan brands, Navy Federal Credit Union appeared in four of the five answers and Wells Fargo in none.

Among auto loan brands in the United States in October 2026

Who do people search for more?

Navy Federal Credit Union, about 2 searches for every 1 for Wells Fargo

Navy Federal Credit Union 81K searchesWells Fargo 40.5K searches

Who does AI mention more?

Navy Federal Credit Union, mentioned in 4 of 5 answers, Wells Fargo in 0

Navy Federal Credit Union in 4 of 5Wells Fargo in 0 of 5

Who does AI recommend more?

Navy Federal Credit Union, the only one of the two named

Navy Federal Credit Union first in 4Wells Fargo never named

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Top auto loan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Navy Federal Credit Union was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wells Fargo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PenFed Credit Union1st
  2. Capital One2nd
  3. Navy Federal Credit Union3rd
  4. Bank of America4th
  5. myAutoloan5th
  6. LightStream–
  7. Wells Fargo–
  8. Chase–
  9. Carvana–
  10. Ally Bank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Capital One4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Navy Federal Credit Union4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PenFed Credit Union4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bank of America2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • myAutoloan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LightStream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wells Fargo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carvana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ally Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about auto loan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Navy Federal Credit Union or Wells Fargo more popular in search?

This chart shows how often people search Google for Navy Federal Credit Union and Wells Fargo by name. Each line represents a brand's share of searches for all ten auto loan brands we track, month by month, from searches in United States.

Navy Federal Credit Union and Wells Fargo among auto loan brands in the United States, by month

Share of searches by month for Navy Federal Credit Union, Wells Fargo. The figures are in the table below the chart.

View monthly share of searches table
MonthCapital OneNavy Federal Credit UnionLightStreamWells FargoChaseBank of AmericaPenFed Credit UnionCarvanaAlly BankmyAutoloan
Nov 202531.5%17.8%24.2%8.9%8.9%4.9%1.2%0.8%1.5%0.19%
Dec 202528.4%24%21.8%8%8%5.4%2%0.75%1.3%0.2%
Jan 202629.2%25.7%19.1%7%7%7%2.6%0.8%1.4%0.23%
Feb 202632.8%22.6%20.5%7.6%6.2%5.1%2.8%0.73%1.5%0.24%
Mar 202634.4%23.8%17.7%6.5%6.5%6.5%2.4%0.74%1.3%0.21%
Apr 202630.5%25.7%19.1%7%7%5.8%2.6%0.61%1.4%0.17%
May 202630.2%21.7%19.8%7.3%7.3%8.9%2.2%1.1%1.5%0.18%
Jun 202631.2%22.5%20.4%6.2%7.5%7.5%1.8%1.1%1.5%0.19%
Jul 202628.3%24.9%18.5%6.8%6.8%10.2%1.4%1.4%1.4%0.17%
Aug 202629.8%21.4%19.5%7.2%7.2%10.7%1.8%1.1%1.2%0.18%
Sep 202634.5%20.3%18.6%8.3%6.8%6.8%2%1.1%1.4%0.27%
Oct 202635.2%19.9%18.2%10%8.1%3.6%1.6%1.5%1.3%0.39%

Navy Federal Credit Union and Wells Fargo sell other things too, so only their searches that name this product count here, like “navy federal car loan”.

How has branded search for Navy Federal Credit Union and Wells Fargo changed in the United States over the last 12 months?

3 findings

How did search popularity change for United States auto loan brands in October 2026?

2 changes

  1. In October 2026, Wells Fargo gained share of searches among auto loan brands in the United States, from 8.3% to 10%.

  2. Navy Federal Credit Union’s share of searches among auto loan brands in the United States has lost ground for 3 months in a row, from 24.9% to 19.9% in October 2026.

How are Navy Federal Credit Union’s and Wells Fargo’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Navy Federal Credit Union’s and Wells Fargo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Navy Federal Credit Union

2 branded search terms

  • navy federal auto loan
  • navy federal car loan

Wells Fargo

1 branded search term

  • wells fargo auto loan

How the Brand Demand Index is measured

Other head-to-heads among auto loan brands

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