Brandwave

How popular isWells Fargo?

In October 2026, people searched for Wells Fargo by name about 11.2 million times in the United States, about the same as the previous year. These searches made up 10% of all United States auto loan brand searches, placing Wells Fargo fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about auto loan brands, Wells Fargo did not appear in any of the answers.

Search and AI answers in October 2026

Wells Fargo is the fourth most searched of 10 competitors and not named in the AI answers we collected.

  1. Capital OneShare of searches 35.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Navy Federal Credit UnionShare of searches 19.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. LightStreamShare of searches 18.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Wells FargoShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ChaseShare of searches 8.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top auto loan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wells Fargo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PenFed Credit Union1st
  2. Capital One2nd
  3. Navy Federal Credit Union3rd
  4. Bank of America4th
  5. myAutoloan5th
  6. LightStream–
  7. Wells Fargo–
  8. Chase–
  9. Carvana–
  10. Ally Bank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Capital One4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Navy Federal Credit Union4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PenFed Credit Union4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bank of America2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • myAutoloan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LightStream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wells Fargo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carvana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ally Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about auto loan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

How often do people search for Wells Fargo compared with other United States auto loan brands?

Wells Fargo against auto loan brands in the United States, by month

Share of searches by month for Capital One, Navy Federal Credit Union, LightStream, Wells Fargo, Chase, Bank of America. The figures are in the table below the chart.

View monthly share of searches table
MonthCapital OneNavy Federal Credit UnionLightStreamWells FargoChaseBank of AmericaPenFed Credit UnionCarvanaAlly BankmyAutoloan
Nov 202531.5%17.8%24.2%8.9%8.9%4.9%1.2%0.8%1.5%0.19%
Dec 202528.4%24%21.8%8%8%5.4%2%0.75%1.3%0.2%
Jan 202629.2%25.7%19.1%7%7%7%2.6%0.8%1.4%0.23%
Feb 202632.8%22.6%20.5%7.6%6.2%5.1%2.8%0.73%1.5%0.24%
Mar 202634.4%23.8%17.7%6.5%6.5%6.5%2.4%0.74%1.3%0.21%
Apr 202630.5%25.7%19.1%7%7%5.8%2.6%0.61%1.4%0.17%
May 202630.2%21.7%19.8%7.3%7.3%8.9%2.2%1.1%1.5%0.18%
Jun 202631.2%22.5%20.4%6.2%7.5%7.5%1.8%1.1%1.5%0.19%
Jul 202628.3%24.9%18.5%6.8%6.8%10.2%1.4%1.4%1.4%0.17%
Aug 202629.8%21.4%19.5%7.2%7.2%10.7%1.8%1.1%1.2%0.18%
Sep 202634.5%20.3%18.6%8.3%6.8%6.8%2%1.1%1.4%0.27%
Oct 202635.2%19.9%18.2%10%8.1%3.6%1.6%1.5%1.3%0.39%

  1. 1.Capital One

    35.2%

    Held 1st. 143K estimated branded searches, -14.9% vs prior month. Share +0.7 points.

  2. 2.Navy Federal Credit Union

    19.9%

    Held 2nd. 81K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  3. 3.LightStream

    18.2%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  4. 4.Wells Fargo

    10%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +1.7 points.

  5. 5.Chase

    8.1%

    Moved from 6th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share +1.4 points.

  6. 6.Bank of America

    3.6%

    Moved from 5th to 6th. 14.8K estimated branded searches, -55.3% vs prior month. Share -3.2 points.

  7. 7.PenFed Credit Union

    1.6%

    Held 7th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.

  8. 8.Carvana

    1.5%

    Moved from 9th to 8th. 6.3K estimated branded searches, +22.7% vs prior month. Share +0.5 points.

  9. 9.Ally Bank

    1.3%

    Moved from 8th to 9th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

  10. 10.myAutoloan

    0.39%

    Held 10th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.

Wells Fargo, Capital One and 4 other brands sell other things too, so only their searches that name this product count here, like “wells fargo auto loan”.

Compare popularity between Wells Fargo and its closest rivals

Every comparison with Wells Fargo

28 comparisons

How has branded search demand for Wells Fargo changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Wells Fargo in the United States held steady at 11.2M.
  • Across the 12 months ending October 2026, Wells Fargo’s share of searches among auto loan brands in the United States increased from 8.9% to 10%.
  • Across the 12 months ending October 2026, Wells Fargo’s share of searches among auto loan brands in the United States peaked at 10% in October 2026 and was lowest at 6.2% in June 2026.
  • Across the 12 months ending October 2026, Wells Fargo rose from 5th to 4th among auto loan brands in the United States.

How did search popularity change for United States auto loan brands in October 2026?

6 changes

  1. In October 2026, Chase overtook Bank of America to rank 5th among auto loan brands in the United States, with 8.1% of the searches.

  2. In October 2026, Wells Fargo gained share of searches among auto loan brands in the United States, from 8.3% to 10%.

  3. In October 2026, Capital One gained share of searches among auto loan brands in the United States, from 34.5% to 35.2%.

  4. In October 2026, Bank of America lost share of searches among auto loan brands in the United States, from 6.8% to 3.6%.

  5. Navy Federal Credit Union’s share of searches among auto loan brands in the United States has lost ground for 3 months in a row, from 24.9% to 19.9% in October 2026.

  6. In October 2026, Carvana rose from 9th to 8th among auto loan brands in the United States.

How are Wells Fargo’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Wells Fargo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wells fargo
  • wells fargo auto loan
  • wells fargo business checking
  • wells fargo personal loan

Do you work for Wells Fargo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wells Fargo compete?

Wells Fargo is ranked by how often people search for it in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Banks1st of 922.5%Show ranking
Personal loan platforms8th of 102.4%Show ranking
Auto loan brands4th of 1010%Shown above
Business bank accounts9th of 112.8%Show ranking
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