Brandwave

Chase vs Wells Fargo:Which is more popular in the United States?

In October 2026, Wells Fargo had more branded searches than Chase among auto loan brands in the United States. Wells Fargo had about 40,500 branded searches, while Chase had 33,100. Wells Fargo made up 10% of all auto loan brand searches we track, and Chase accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about auto loan brands, neither Chase nor Wells Fargo appeared in any of the five answers.

Among auto loan brands in the United States in October 2026

Who do people search for more?

Wells Fargo, about 22% more searches than Chase

Wells Fargo 40.5K searchesChase 33.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Chase in 0 of 5Wells Fargo in 0 of 5

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Top auto loan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Chase nor Wells Fargo showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PenFed Credit Union1st
  2. Capital One2nd
  3. Navy Federal Credit Union3rd
  4. Bank of America4th
  5. myAutoloan5th
  6. LightStream–
  7. Wells Fargo–
  8. Chase–
  9. Carvana–
  10. Ally Bank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Capital One4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Navy Federal Credit Union4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PenFed Credit Union4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bank of America2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • myAutoloan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LightStream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wells Fargo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carvana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ally Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about auto loan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Chase or Wells Fargo more popular in search?

This chart shows how often people search Google for Chase and Wells Fargo by name. Each line represents a brand's share of searches for all ten auto loan brands we track, month by month, from searches in United States.

Chase and Wells Fargo among auto loan brands in the United States, by month

Share of searches by month for Wells Fargo, Chase. The figures are in the table below the chart.

View monthly share of searches table
MonthCapital OneNavy Federal Credit UnionLightStreamWells FargoChaseBank of AmericaPenFed Credit UnionCarvanaAlly BankmyAutoloan
Nov 202531.5%17.8%24.2%8.9%8.9%4.9%1.2%0.8%1.5%0.19%
Dec 202528.4%24%21.8%8%8%5.4%2%0.75%1.3%0.2%
Jan 202629.2%25.7%19.1%7%7%7%2.6%0.8%1.4%0.23%
Feb 202632.8%22.6%20.5%7.6%6.2%5.1%2.8%0.73%1.5%0.24%
Mar 202634.4%23.8%17.7%6.5%6.5%6.5%2.4%0.74%1.3%0.21%
Apr 202630.5%25.7%19.1%7%7%5.8%2.6%0.61%1.4%0.17%
May 202630.2%21.7%19.8%7.3%7.3%8.9%2.2%1.1%1.5%0.18%
Jun 202631.2%22.5%20.4%6.2%7.5%7.5%1.8%1.1%1.5%0.19%
Jul 202628.3%24.9%18.5%6.8%6.8%10.2%1.4%1.4%1.4%0.17%
Aug 202629.8%21.4%19.5%7.2%7.2%10.7%1.8%1.1%1.2%0.18%
Sep 202634.5%20.3%18.6%8.3%6.8%6.8%2%1.1%1.4%0.27%
Oct 202635.2%19.9%18.2%10%8.1%3.6%1.6%1.5%1.3%0.39%

Wells Fargo sells other things too, so only its searches that name this product count here, like “wells fargo auto loan”.

How has branded search for Chase and Wells Fargo changed in the United States over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Chase took it in June 2026, Wells Fargo took it in September 2026.
  • Across the 12 months ending October 2026, Chase’s share of searches among auto loan brands in the United States moved from 8.9% to 8.1%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending October 2026, Wells Fargo’s share of searches among auto loan brands in the United States moved from 8.9% to 10%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for United States auto loan brands in October 2026?

2 changes

  1. In October 2026, Chase overtook Bank of America to rank 5th among auto loan brands in the United States, with 8.1% of the searches.

  2. In October 2026, Wells Fargo gained share of searches among auto loan brands in the United States, from 8.3% to 10%.

How are Chase’s and Wells Fargo’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chase’s and Wells Fargo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chase

1 branded search term

  • chase auto loan

Wells Fargo

1 branded search term

  • wells fargo auto loan

How the Brand Demand Index is measured

Other head-to-heads among auto loan brands

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