Brandwave

NorthOne vs Wells Fargo:Which is more popular in the United States?

In October 2026, Wells Fargo had more branded searches than NorthOne among business bank accounts in the United States. Wells Fargo had about 3,600 branded searches, while NorthOne had 880. Wells Fargo made up 2.8% of all business bank account searches we track, and NorthOne accounted for 0.69%. When we asked ChatGPT and Google AI Overviews about business bank accounts, Wells Fargo appeared in one of the four answers and NorthOne in none.

Among business bank accounts in the United States in October 2026

Who do people search for more?

Wells Fargo, about 4 searches for every 1 for NorthOne

Wells Fargo 3.6K searchesNorthOne 880 searches

Who does AI mention more?

Wells Fargo, mentioned in 1 of 4 answers, NorthOne in 0

Wells Fargo in 1 of 4NorthOne in 0 of 4

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Top business bank accounts in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wells Fargo was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. NorthOne did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bluevine1st
  2. Chase2nd
  3. Relay3rd
  4. American Express4th
  5. Mercury5th
  6. Wells Fargo6th
  7. Found–
  8. Novo–
  9. Lili–
  10. +1 more
  11. NorthOne–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bluevine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Relay3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Express2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chase2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mercury1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wells Fargo1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Found0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Novo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lili0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NorthOne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about business bank accounts

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is NorthOne or Wells Fargo more popular in search?

This chart shows how often people search Google for NorthOne and Wells Fargo by name. Each line represents a brand's share of searches for all 11 business bank account brands we track, month by month, from searches in United States.

NorthOne and Wells Fargo among business bank accounts in the United States, by month

Share of searches by month for Wells Fargo, NorthOne. The figures are in the table below the chart.

View monthly share of searches table
MonthMercuryRelayFoundAmerican ExpressChaseNovoBluevineLiliWells FargoBank of AmericaNorthOne
Nov 202529.7%16.7%14.1%4.7%7.1%7.8%8.6%3.8%3.1%2.1%2.1%
Dec 202528.9%16%13.5%4.5%8.3%9.1%10.1%3.7%2.4%1.6%2%
Jan 202629.9%16.6%11.4%4.7%8.5%8.1%10.4%3.8%3.1%2%1.3%
Feb 202630.4%16.8%11.6%4.7%7.1%10%10.6%3.2%2.6%2.1%0.93%
Mar 202631.1%17.3%11.9%4%7.2%6.9%13.3%3.2%2.6%1.7%0.78%
Apr 202631.6%16.8%9.9%4%6%7%16.5%3.3%2.7%1.5%0.61%
May 202632.2%16.2%10%5%9.2%5.8%13.8%2.7%2.7%1.8%0.55%
Jun 202631.4%18.3%9.8%4%11%5.5%11%2.7%3.3%2.7%0.44%
Jul 202631.7%18.3%10%3.3%11.2%6.5%9.1%2.7%5%1.8%0.44%
Aug 202634.7%18.2%10.9%3.6%8.2%6.1%8.2%3%3%3.6%0.49%
Sep 202632.7%20.8%12.5%4.2%6.3%6.7%7.6%3.4%3.4%1.9%0.56%
Oct 202633.5%21.2%12.8%6.4%6.4%5.6%5.2%3.5%2.8%1.9%0.69%

Wells Fargo sells other things too, so only its searches that name this product count here, like “wells fargo business checking”.

How has branded search for NorthOne and Wells Fargo changed in the United States over the last 12 months?

3 findings

How did search popularity change for United States business bank accounts in October 2026?

2 changes

  1. In October 2026, Wells Fargo lost share of searches among business bank accounts in the United States, from 3.4% to 2.8%.

  2. Estimated monthly branded searches for NorthOne in the United States fell 63.3% over 12 measured months, from 2.4K to 880 in October 2026.

How are NorthOne’s and Wells Fargo’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NorthOne’s and Wells Fargo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NorthOne

1 branded search term

  • northone

Wells Fargo

1 branded search term

  • wells fargo business checking

How the Brand Demand Index is measured

Other head-to-heads among business bank accounts

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