Brandwave

American Express vs Relay:Which is more popular in the United States?

In October 2026, Relay had more branded searches than American Express among business bank accounts in the United States. Relay had about 26,900 branded searches, while American Express had 8,100. Relay made up 21.2% of all business bank account searches we track, and American Express accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about business bank accounts, Relay appeared in three of the four answers and American Express in two. American Express and Relay were each mentioned first in two of the four answers.

Among business bank accounts in the United States in October 2026

Who do people search for more?

Relay, about 3 searches for every 1 for American Express

Relay 26.9K searchesAmerican Express 8.1K searches

Who does AI mention more?

Relay, mentioned in 3 of 4 answers, American Express in 2

Relay in 3 of 4American Express in 2 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

American Express first in 2Relay first in 2

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Top business bank accounts in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Relay was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. American Express was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. American Express and Relay were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bluevine1st
  2. Chase2nd
  3. Relay3rd
  4. American Express4th
  5. Mercury5th
  6. Wells Fargo6th
  7. Found–
  8. Novo–
  9. Lili–
  10. Bank of America–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bluevine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Relay3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Express2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chase2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mercury1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wells Fargo1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Found0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Novo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lili0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bank of America0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about business bank accounts

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is American Express or Relay more popular in search?

This chart shows how often people search Google for American Express and Relay by name. Each line represents a brand's share of searches for all 11 business bank account brands we track, month by month, from searches in United States.

American Express and Relay among business bank accounts in the United States, by month

Share of searches by month for Relay, American Express. The figures are in the table below the chart.

View monthly share of searches table
MonthMercuryRelayFoundAmerican ExpressChaseNovoBluevineLiliWells FargoBank of AmericaNorthOne
Nov 202529.7%16.7%14.1%4.7%7.1%7.8%8.6%3.8%3.1%2.1%2.1%
Dec 202528.9%16%13.5%4.5%8.3%9.1%10.1%3.7%2.4%1.6%2%
Jan 202629.9%16.6%11.4%4.7%8.5%8.1%10.4%3.8%3.1%2%1.3%
Feb 202630.4%16.8%11.6%4.7%7.1%10%10.6%3.2%2.6%2.1%0.93%
Mar 202631.1%17.3%11.9%4%7.2%6.9%13.3%3.2%2.6%1.7%0.78%
Apr 202631.6%16.8%9.9%4%6%7%16.5%3.3%2.7%1.5%0.61%
May 202632.2%16.2%10%5%9.2%5.8%13.8%2.7%2.7%1.8%0.55%
Jun 202631.4%18.3%9.8%4%11%5.5%11%2.7%3.3%2.7%0.44%
Jul 202631.7%18.3%10%3.3%11.2%6.5%9.1%2.7%5%1.8%0.44%
Aug 202634.7%18.2%10.9%3.6%8.2%6.1%8.2%3%3%3.6%0.49%
Sep 202632.7%20.8%12.5%4.2%6.3%6.7%7.6%3.4%3.4%1.9%0.56%
Oct 202633.5%21.2%12.8%6.4%6.4%5.6%5.2%3.5%2.8%1.9%0.69%

American Express sells other things too, so only its searches that name this product count here, like “amex business checking”.

How has branded search for American Express and Relay changed in the United States over the last 12 months?

3 findings

How did search popularity change for United States business bank accounts in October 2026?

2 changes

  1. In October 2026, American Express overtook Bluevine and 2 others to rank 4th among business bank accounts in the United States, with 6.4% of the searches.

  2. Estimated monthly branded searches for Relay in the United States rose 40.1% over 12 measured months, from 19.2K to 26.9K in October 2026.

How are American Express’ and Relay’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using American Express’ and Relay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

American Express

1 branded search term

  • amex business checking

Relay

2 branded search terms

  • relay bank
  • relay financial

How the Brand Demand Index is measured

Other head-to-heads among business bank accounts

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