Brandwave

How popular isNovo?

In October 2026, people searched for Novo by name about 7,080 times in the United States, a 21.2% decrease from the previous year. These searches made up 5.6% of all United States business bank account searches, placing Novo sixth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about business bank accounts, Novo did not appear in any of the answers.

Search and AI answers in October 2026

Novo is the sixth most searched of 11 competitors and not named in the AI answers we collected.

  1. MercuryShare of searches 33.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  2. RelayShare of searches 21.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. FoundShare of searches 12.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. American ExpressShare of searches 6.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. NovoShare of searches 5.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top business bank accounts in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Novo did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bluevine1st
  2. Chase2nd
  3. Relay3rd
  4. American Express4th
  5. Mercury5th
  6. Wells Fargo6th
  7. Found–
  8. Novo–
  9. Lili–
  10. Bank of America–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bluevine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Relay3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Express2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chase2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mercury1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wells Fargo1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Found0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Novo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lili0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bank of America0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about business bank accounts

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

How often do people search for Novo compared with other United States business bank accounts?

Novo against business bank accounts in the United States, by month

Share of searches by month for Mercury, Relay, Found, American Express, Chase, Novo, Bluevine, Lili, Wells Fargo. The figures are in the table below the chart.

View monthly share of searches table
MonthMercuryRelayFoundAmerican ExpressChaseNovoBluevineLiliWells FargoBank of AmericaNorthOne
Nov 202529.7%16.7%14.1%4.7%7.1%7.8%8.6%3.8%3.1%2.1%2.1%
Dec 202528.9%16%13.5%4.5%8.3%9.1%10.1%3.7%2.4%1.6%2%
Jan 202629.9%16.6%11.4%4.7%8.5%8.1%10.4%3.8%3.1%2%1.3%
Feb 202630.4%16.8%11.6%4.7%7.1%10%10.6%3.2%2.6%2.1%0.93%
Mar 202631.1%17.3%11.9%4%7.2%6.9%13.3%3.2%2.6%1.7%0.78%
Apr 202631.6%16.8%9.9%4%6%7%16.5%3.3%2.7%1.5%0.61%
May 202632.2%16.2%10%5%9.2%5.8%13.8%2.7%2.7%1.8%0.55%
Jun 202631.4%18.3%9.8%4%11%5.5%11%2.7%3.3%2.7%0.44%
Jul 202631.7%18.3%10%3.3%11.2%6.5%9.1%2.7%5%1.8%0.44%
Aug 202634.7%18.2%10.9%3.6%8.2%6.1%8.2%3%3%3.6%0.49%
Sep 202632.7%20.8%12.5%4.2%6.3%6.7%7.6%3.4%3.4%1.9%0.56%
Oct 202633.5%21.2%12.8%6.4%6.4%5.6%5.2%3.5%2.8%1.9%0.69%

  1. 1.Mercury

    33.5%

    Held 1st. 42.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Relay

    21.2%

    Held 2nd. 26.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Found

    12.8%

    Held 3rd. 16.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.American Express

    6.4%

    Moved from 7th to 4th. 8.1K estimated branded searches, +50% vs prior month. Share +2.2 points.

  5. 5.Chase

    6.4%

    Moved from 6th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Novo

    5.6%

    Moved from 5th to 6th. 7.1K estimated branded searches, -18.5% vs prior month. Share -1.1 points.

  7. 7.Bluevine

    5.2%

    Moved from 4th to 7th. 6.6K estimated branded searches, -33.3% vs prior month. Share -2.4 points.

  8. 8.Lili

    3.5%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Wells Fargo

    2.8%

    Held 9th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  10. 10.Bank of America

    1.9%

    Held 10th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.NorthOne

    0.69%

    Held 11th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

American Express, Bluevine and 2 other brands sell other things too, so only their searches that name this product count here, like “amex business checking”.

Compare popularity between Novo and its closest rivals

Every comparison with Novo

10 comparisons

How has branded search demand for Novo changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Novo in the United States fell from 9K to 7.1K.
  • Across the 12 months ending October 2026, Novo’s share of searches among business bank accounts in the United States decreased from 7.8% to 5.6%.
  • Across the 12 months ending October 2026, Novo’s share of searches among business bank accounts in the United States peaked at 10% in February 2026 and was lowest at 5.5% in June 2026.
  • Across the 12 months ending October 2026, Novo fell from 5th to 6th among business bank accounts in the United States.

How did search popularity change for United States business bank accounts in October 2026?

6 changes

  1. In October 2026, American Express overtook Bluevine and 2 others to rank 4th among business bank accounts in the United States, with 6.4% of the searches.

  2. In October 2026, Mercury gained share of searches among business bank accounts in the United States, from 32.7% to 33.5%.

  3. In October 2026, Bluevine lost share of searches among business bank accounts in the United States, from 7.6% to 5.2%.

  4. In October 2026, Novo lost share of searches among business bank accounts in the United States, from 6.7% to 5.6%.

  5. In October 2026, Wells Fargo lost share of searches among business bank accounts in the United States, from 3.4% to 2.8%.

  6. Found’s share of searches among business bank accounts in the United States has gained ground for 3 months in a row, from 10% to 12.8% in October 2026.

How are Novo’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Novo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • novo bank
  • novo business checking

Do you work for Novo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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