Bluevine vs Novo:Which is more popular in the United States?
In October 2026, Bluevine and Novo were level in searches among business bank accounts in the United States, with an estimated 6.6K versus 7.1K branded searches, at 5.2% and 5.6% of the total. When we asked ChatGPT and Google AI Overviews about business bank accounts, Bluevine appeared in all four answers and Novo in none.
Who do people search for more?
Novo, about 7% more searches than Bluevine
Who does AI mention more?
Bluevine, mentioned in every answer we collected
Who does AI recommend more?
Bluevine, the only one of the two named
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Top business bank accounts in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bluevine appeared in all four answers. Novo did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bluevine1st
Chase2nd
Relay3rd
American Express4th
Mercury5th
Wells Fargo6th
Found–- Novo–
Lili–
Bank of America–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bluevine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Relay3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- American Express2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Chase2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mercury1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Wells Fargo1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Found0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Novo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Lili0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bank of America0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about business bank accounts
4 answers
Asked ChatGPT
“What's the best business bank account for a small business?”
Asked ChatGPT
“Which business checking account has no monthly fees?”
Asked ChatGPT
“Where should I open a bank account for my LLC?”
Searched Google, AI Overview
“business checking account”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business bank account”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Share of searches by month for Novo, Bluevine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mercury | Relay | Found | American Express | Chase | Novo | Bluevine | Lili | Wells Fargo | Bank of America | NorthOne |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 29.7% | 16.7% | 14.1% | 4.7% | 7.1% | 7.8% | 8.6% | 3.8% | 3.1% | 2.1% | 2.1% |
| Dec 2025 | 28.9% | 16% | 13.5% | 4.5% | 8.3% | 9.1% | 10.1% | 3.7% | 2.4% | 1.6% | 2% |
| Jan 2026 | 29.9% | 16.6% | 11.4% | 4.7% | 8.5% | 8.1% | 10.4% | 3.8% | 3.1% | 2% | 1.3% |
| Feb 2026 | 30.4% | 16.8% | 11.6% | 4.7% | 7.1% | 10% | 10.6% | 3.2% | 2.6% | 2.1% | 0.93% |
| Mar 2026 | 31.1% | 17.3% | 11.9% | 4% | 7.2% | 6.9% | 13.3% | 3.2% | 2.6% | 1.7% | 0.78% |
| Apr 2026 | 31.6% | 16.8% | 9.9% | 4% | 6% | 7% | 16.5% | 3.3% | 2.7% | 1.5% | 0.61% |
| May 2026 | 32.2% | 16.2% | 10% | 5% | 9.2% | 5.8% | 13.8% | 2.7% | 2.7% | 1.8% | 0.55% |
| Jun 2026 | 31.4% | 18.3% | 9.8% | 4% | 11% | 5.5% | 11% | 2.7% | 3.3% | 2.7% | 0.44% |
| Jul 2026 | 31.7% | 18.3% | 10% | 3.3% | 11.2% | 6.5% | 9.1% | 2.7% | 5% | 1.8% | 0.44% |
| Aug 2026 | 34.7% | 18.2% | 10.9% | 3.6% | 8.2% | 6.1% | 8.2% | 3% | 3% | 3.6% | 0.49% |
| Sep 2026 | 32.7% | 20.8% | 12.5% | 4.2% | 6.3% | 6.7% | 7.6% | 3.4% | 3.4% | 1.9% | 0.56% |
| Oct 2026 | 33.5% | 21.2% | 12.8% | 6.4% | 6.4% | 5.6% | 5.2% | 3.5% | 2.8% | 1.9% | 0.69% |
Bluevine sells other things too, so only its searches that name this product count here, like “bluevine business checking”.
How has branded search for Bluevine and Novo changed in the United States over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Novo took it in October 2026.
- Across the 12 months ending October 2026, Bluevine’s share of searches among business bank accounts in the United States moved from 8.6% to 5.2%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending October 2026, Novo’s share of searches among business bank accounts in the United States moved from 7.8% to 5.6%, and its estimated monthly branded searches moved from 9K to 7.1K.
How did search popularity change for United States business bank accounts in October 2026?
3 changes
In October 2026, American Express overtook Bluevine and 2 others to rank 4th among business bank accounts in the United States, with 6.4% of the searches.
In October 2026, Bluevine lost share of searches among business bank accounts in the United States, from 7.6% to 5.2%.
In October 2026, Novo lost share of searches among business bank accounts in the United States, from 6.7% to 5.6%.
How are Bluevine’s and Novo’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bluevine’s and Novo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business bank accounts
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