Brandwave

How popular isBluevine in search?

In September 2026, people searched for Bluevine by name about 74,000 times in the United States, about the same as the previous year. These searches made up 21.7% of all United States lending platform searches, placing Bluevine second out of seven platforms.

Share of searches, September 2026
  1. LendingClub32.3%
  2. Bluevine21.7%
  3. SoFi21.7%
  4. Prosper11.9%
  5. OnDeck9.7%
  6. Lendio2.4%
  7. Kabbage0.38%
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Which lending platforms compete with Bluevine?

Bluevine against lending platforms in the United States, by month

Share of searches by month for LendingClub, Bluevine, SoFi, Prosper, OnDeck, Lendio. The figures are in the table below the chart.

View monthly share of searches table
MonthLendingClubBluevineSoFiProsperOnDeckLendioKabbage
Oct 202554.7%16.4%11%9%6%2.2%0.64%
Nov 202557.4%14.1%11.6%7.7%6.3%2.3%0.56%
Dec 202554.3%13.4%13.4%8.9%7.3%2.2%0.53%
Jan 202654.3%13.4%13.4%8.9%7.3%2.2%0.53%
Feb 202656.7%13.9%11.4%7.6%7.6%2.3%0.44%
Mar 202651%18.8%12.5%8.4%6.9%2.1%0.39%
Apr 202651%18.8%12.5%8.4%6.9%2.1%0.39%
May 202653%15.9%13%8.7%7.1%1.7%0.41%
Jun 202651.5%15.5%15.5%8.5%6.9%1.7%0.4%
Jul 202646.3%17.1%17.1%9.3%7.6%2.3%0.3%
Aug 202636.7%20.1%20.1%11%9%2.7%0.35%
Sep 202632.3%21.7%21.7%11.9%9.7%2.4%0.38%

  1. 1.LendingClub

    32.3%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -4.4 points.

  2. 2.Bluevine

    21.7%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.SoFi

    21.7%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.Prosper

    11.9%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.OnDeck

    9.7%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Lendio

    2.4%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.Kabbage

    0.38%

    Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bluevine and its closest rivals

Every comparison with Bluevine

6 comparisons

How has branded search demand for Bluevine changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bluevine in the United States held steady at 74K.
  • Across the 12 months ending September 2026, Bluevine’s share of searches among lending platforms in the United States increased from 16.4% to 21.7%.
  • Across the 12 months ending September 2026, Bluevine’s share of searches among lending platforms in the United States peaked at 21.7% in September 2026 and was lowest at 13.4% in December 2025.

How did search popularity change for United States lending platforms in September 2026?

6 changes

  1. In September 2026, Bluevine gained share of searches among lending platforms in the United States, from 20.1% to 21.7%.

  2. In September 2026, SoFi gained share of searches among lending platforms in the United States, from 20.1% to 21.7%.

  3. In September 2026, Prosper gained share of searches among lending platforms in the United States, from 11% to 11.9%.

  4. In September 2026, OnDeck gained share of searches among lending platforms in the United States, from 9% to 9.7%.

  5. In September 2026, LendingClub lost share of searches among lending platforms in the United States, from 36.7% to 32.3%.

  6. Estimated monthly branded searches for Kabbage in the United States fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026.

How are Bluevine’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bluevine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bluevine

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How the Brand Demand Index is measured

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