Bluevine vs Kabbage:Which is searched more in the United States?
In September 2026, Bluevine had more branded searches than Kabbage among lending platforms in the United States. Bluevine had about 74,000 branded searches, while Kabbage had 1,300. Bluevine made up 21.7% of all lending platform searches we track, and Kabbage accounted for 0.38%.
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Is Bluevine or Kabbage more popular in search?
Compare the online platforms businesses borrow from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Bluevine, Kabbage. The figures are in the table below the chart.
View monthly share of searches table
| Month | LendingClub | Bluevine | SoFi | Prosper | OnDeck | Lendio | Kabbage |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 16.4% | 11% | 9% | 6% | 2.2% | 0.64% |
| Nov 2025 | 57.4% | 14.1% | 11.6% | 7.7% | 6.3% | 2.3% | 0.56% |
| Dec 2025 | 54.3% | 13.4% | 13.4% | 8.9% | 7.3% | 2.2% | 0.53% |
| Jan 2026 | 54.3% | 13.4% | 13.4% | 8.9% | 7.3% | 2.2% | 0.53% |
| Feb 2026 | 56.7% | 13.9% | 11.4% | 7.6% | 7.6% | 2.3% | 0.44% |
| Mar 2026 | 51% | 18.8% | 12.5% | 8.4% | 6.9% | 2.1% | 0.39% |
| Apr 2026 | 51% | 18.8% | 12.5% | 8.4% | 6.9% | 2.1% | 0.39% |
| May 2026 | 53% | 15.9% | 13% | 8.7% | 7.1% | 1.7% | 0.41% |
| Jun 2026 | 51.5% | 15.5% | 15.5% | 8.5% | 6.9% | 1.7% | 0.4% |
| Jul 2026 | 46.3% | 17.1% | 17.1% | 9.3% | 7.6% | 2.3% | 0.3% |
| Aug 2026 | 36.7% | 20.1% | 20.1% | 11% | 9% | 2.7% | 0.35% |
| Sep 2026 | 32.3% | 21.7% | 21.7% | 11.9% | 9.7% | 2.4% | 0.38% |
How has the Bluevine and Kabbage comparison changed over the last 12 months?
3 findings
- Bluevine was ahead of Kabbage in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bluevine’s share of searches among lending platforms in the United States moved from 16.4% to 21.7%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Kabbage’s share of searches among lending platforms in the United States moved from 0.64% to 0.38%, and its estimated monthly branded searches moved from 2.9K to 1.3K.
How did search popularity change for United States lending platforms in September 2026?
2 changes
In September 2026, Bluevine gained share of searches among lending platforms in the United States, from 20.1% to 21.7%.
Estimated monthly branded searches for Kabbage in the United States fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bluevine’s and Kabbage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lending platforms
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