Brandwave

How popular isKabbage in search?

In September 2026, there were an estimated 1.3K branded searches for Kabbage in United States which is down 55.2% over the last 12 months. Kabbage holds 0.7% estimated Share of Search among United States lending platforms and is ranked 4th of 4 competitors for search popularity.

Share of Search, September 2026
  1. LendingClub59.5%
  2. Prosper21.9%
  3. OnDeck17.9%
  4. Kabbage0.7%
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Which lending platforms compete with Kabbage?

Kabbage against lending platforms in United States, by month

Share of Search by month for LendingClub, Prosper, OnDeck, Kabbage. The figures are in the table below the chart.

View monthly share of search table
MonthLendingClubProsperOnDeckKabbage
Oct 202577.7%12.8%8.6%0.92%
Nov 202579.7%10.7%8.8%0.78%
Dec 202576.4%12.6%10.3%0.75%
Jan 202676.4%12.6%10.3%0.75%
Feb 202678.3%10.5%10.5%0.6%
Mar 202676.5%12.6%10.3%0.59%
Apr 202676.5%12.6%10.3%0.59%
May 202676.5%12.6%10.3%0.59%
Jun 202676.5%12.6%10.3%0.59%
Jul 202672.9%14.7%12%0.47%
Aug 202664.3%19.3%15.8%0.62%
Sep 202659.5%21.9%17.9%0.7%

  1. 1.LendingClub

    59.5%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -4.8 points.

  2. 2.Prosper

    21.9%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.OnDeck

    17.9%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.Kabbage

    0.7%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Kabbage and its closest rivals

Every comparison with Kabbage

How has branded search demand for Kabbage changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kabbage in United States fell from 2.9K to 1.3K.
  • Across the 12 months ending September 2026, Kabbage’s estimated Share of Search among lending platforms in United States held steady, from 0.92% to 0.7%.

How did search popularity change for United States lending platforms in September 2026?

  1. In September 2026, Prosper gained estimated Share of Search among lending platforms in United States, from 19.3% to 21.9%.

  2. In September 2026, OnDeck gained estimated Share of Search among lending platforms in United States, from 15.8% to 17.9%.

  3. In September 2026, LendingClub lost estimated Share of Search among lending platforms in United States, from 64.3% to 59.5%.

  4. Estimated monthly branded searches for Kabbage in United States fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026.

How is Kabbage measured?

Brandwave collects information about searches that people make online using Kabbage’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kabbage

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How the Brand Demand Index is measured

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