Brandwave

How popular isLendingClub in search?

In September 2026, there were an estimated 110K branded searches for LendingClub in United States which is down 55.3% over the last 12 months. LendingClub holds 59.5% estimated Share of Search among United States lending platforms and is ranked 1st of 4 competitors for search popularity.

Share of Search, September 2026
  1. LendingClub59.5%
  2. Prosper21.9%
  3. OnDeck17.9%
  4. Kabbage0.7%
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Which lending platforms compete with LendingClub?

LendingClub against lending platforms in United States, by month

Share of Search by month for LendingClub, Prosper, OnDeck. The figures are in the table below the chart.

View monthly share of search table
MonthLendingClubProsperOnDeckKabbage
Oct 202577.7%12.8%8.6%0.92%
Nov 202579.7%10.7%8.8%0.78%
Dec 202576.4%12.6%10.3%0.75%
Jan 202676.4%12.6%10.3%0.75%
Feb 202678.3%10.5%10.5%0.6%
Mar 202676.5%12.6%10.3%0.59%
Apr 202676.5%12.6%10.3%0.59%
May 202676.5%12.6%10.3%0.59%
Jun 202676.5%12.6%10.3%0.59%
Jul 202672.9%14.7%12%0.47%
Aug 202664.3%19.3%15.8%0.62%
Sep 202659.5%21.9%17.9%0.7%

  1. 1.LendingClub

    59.5%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -4.8 points.

  2. 2.Prosper

    21.9%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.OnDeck

    17.9%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.Kabbage

    0.7%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between LendingClub and its closest rivals

Every comparison with LendingClub

How has branded search demand for LendingClub changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for LendingClub in United States fell from 246K to 110K.
  • Across the 12 months ending September 2026, LendingClub’s estimated Share of Search among lending platforms in United States decreased from 77.7% to 59.5%.
  • Across the 12 months ending September 2026, LendingClub’s estimated Share of Search among lending platforms in United States peaked at 79.7% in November 2025 and was lowest at 59.5% in September 2026.

How did search popularity change for United States lending platforms in September 2026?

  1. In September 2026, Prosper gained estimated Share of Search among lending platforms in United States, from 19.3% to 21.9%.

  2. In September 2026, OnDeck gained estimated Share of Search among lending platforms in United States, from 15.8% to 17.9%.

  3. In September 2026, LendingClub lost estimated Share of Search among lending platforms in United States, from 64.3% to 59.5%.

  4. Estimated monthly branded searches for Kabbage in United States fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026.

Where does LendingClub compete?

LendingClub is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Personal loan platforms2nd of 521.1%Show ranking
Debt consolidation services2nd of 536.4%Show ranking
Lending platforms1st of 459.5%Shown above

How is LendingClub measured?

Brandwave collects information about searches that people make online using LendingClub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lendingclub

Do you work for LendingClub? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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