LendingClub vs OnDeck:Which is searched more in United States?
In September 2026, LendingClub had more branded searches than OnDeck among lending platforms in United States. LendingClub was estimated to have 110K branded searches compared to OnDeck’s 33.1K, and held a 59.5% Share of Search versus OnDeck’s 17.9%.
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Which is more popular in search, LendingClub or OnDeck?
Compare the online platforms businesses borrow from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LendingClub, OnDeck. The figures are in the table below the chart.
View monthly share of search table
| Month | LendingClub | Prosper | OnDeck | Kabbage |
|---|---|---|---|---|
| Oct 2025 | 77.7% | 12.8% | 8.6% | 0.92% |
| Nov 2025 | 79.7% | 10.7% | 8.8% | 0.78% |
| Dec 2025 | 76.4% | 12.6% | 10.3% | 0.75% |
| Jan 2026 | 76.4% | 12.6% | 10.3% | 0.75% |
| Feb 2026 | 78.3% | 10.5% | 10.5% | 0.6% |
| Mar 2026 | 76.5% | 12.6% | 10.3% | 0.59% |
| Apr 2026 | 76.5% | 12.6% | 10.3% | 0.59% |
| May 2026 | 76.5% | 12.6% | 10.3% | 0.59% |
| Jun 2026 | 76.5% | 12.6% | 10.3% | 0.59% |
| Jul 2026 | 72.9% | 14.7% | 12% | 0.47% |
| Aug 2026 | 64.3% | 19.3% | 15.8% | 0.62% |
| Sep 2026 | 59.5% | 21.9% | 17.9% | 0.7% |
How has the LendingClub and OnDeck comparison changed over the last 12 months?
3 findings
- LendingClub was ahead of OnDeck in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LendingClub’s estimated Share of Search among lending platforms in United States moved from 77.7% to 59.5%, and its estimated monthly branded searches moved from 246K to 110K.
- Across the 12 months ending September 2026, OnDeck’s estimated Share of Search among lending platforms in United States moved from 8.6% to 17.9%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for United States lending platforms in September 2026?
2 changes
In September 2026, OnDeck gained estimated Share of Search among lending platforms in United States, from 15.8% to 17.9%.
In September 2026, LendingClub lost estimated Share of Search among lending platforms in United States, from 64.3% to 59.5%.
Other head-to-heads among lending platforms
How each brand is measured
Brandwave collects information about searches that people make online using LendingClub’s and OnDeck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LendingClub
1 branded search term
- lendingclub
OnDeck
1 branded search term
- ondeck
Put your own brand in this comparison
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