How popular isOnDeck in search?
In September 2026, there were an estimated 33.1K branded searches for OnDeck in United States which is up 22.1% over the last 12 months. OnDeck holds 17.9% estimated Share of Search among United States lending platforms and is ranked 3rd of 4 competitors for search popularity.
LendingClub59.5%
Prosper21.9%
OnDeck17.9%- Kabbage0.7%
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Which lending platforms compete with OnDeck?
Share of Search by month for LendingClub, Prosper, OnDeck. The figures are in the table below the chart.
View monthly share of search table
| Month | LendingClub | Prosper | OnDeck | Kabbage |
|---|---|---|---|---|
| Oct 2025 | 77.7% | 12.8% | 8.6% | 0.92% |
| Nov 2025 | 79.7% | 10.7% | 8.8% | 0.78% |
| Dec 2025 | 76.4% | 12.6% | 10.3% | 0.75% |
| Jan 2026 | 76.4% | 12.6% | 10.3% | 0.75% |
| Feb 2026 | 78.3% | 10.5% | 10.5% | 0.6% |
| Mar 2026 | 76.5% | 12.6% | 10.3% | 0.59% |
| Apr 2026 | 76.5% | 12.6% | 10.3% | 0.59% |
| May 2026 | 76.5% | 12.6% | 10.3% | 0.59% |
| Jun 2026 | 76.5% | 12.6% | 10.3% | 0.59% |
| Jul 2026 | 72.9% | 14.7% | 12% | 0.47% |
| Aug 2026 | 64.3% | 19.3% | 15.8% | 0.62% |
| Sep 2026 | 59.5% | 21.9% | 17.9% | 0.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 110K | -18.5% | -4.8 points | |
| 2, held 2nd | 21.9% | 40.5K | 0% | +2.6 points | |
| 3, held 3rd | 17.9% | 33.1K | 0% | +2.1 points | |
| 4, held 4th | 0.7% | 1.3K | 0% | +0.1 points |
59.5%
Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -4.8 points.
2.
Prosper21.9%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +2.6 points.
3.
OnDeck17.9%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +2.1 points.
4.Kabbage
0.7%
Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between OnDeck and its closest rivals
Every comparison with OnDeck
3 comparisons
How has branded search demand for OnDeck changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for OnDeck in United States rose from 27.1K to 33.1K.
- Across the 12 months ending September 2026, OnDeck’s estimated Share of Search among lending platforms in United States increased from 8.6% to 17.9%.
How did search popularity change for United States lending platforms in September 2026?
4 changes
In September 2026, Prosper gained estimated Share of Search among lending platforms in United States, from 19.3% to 21.9%.
In September 2026, OnDeck gained estimated Share of Search among lending platforms in United States, from 15.8% to 17.9%.
In September 2026, LendingClub lost estimated Share of Search among lending platforms in United States, from 64.3% to 59.5%.
Estimated monthly branded searches for Kabbage in United States fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026.
How is OnDeck measured?
Brandwave collects information about searches that people make online using OnDeck’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ondeck
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