Kabbage vs OnDeck:Which is searched more in United States?
In September 2026, OnDeck had more branded searches than Kabbage among lending platforms in United States. OnDeck was estimated to have 33.1K branded searches compared to Kabbage’s 1.3K, and held a 17.9% Share of Search versus Kabbage’s 0.7%.
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Which is more popular in search, Kabbage or OnDeck?
Compare the online platforms businesses borrow from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OnDeck, Kabbage. The figures are in the table below the chart.
View monthly share of search table
| Month | LendingClub | Prosper | OnDeck | Kabbage |
|---|---|---|---|---|
| Oct 2025 | 77.7% | 12.8% | 8.6% | 0.92% |
| Nov 2025 | 79.7% | 10.7% | 8.8% | 0.78% |
| Dec 2025 | 76.4% | 12.6% | 10.3% | 0.75% |
| Jan 2026 | 76.4% | 12.6% | 10.3% | 0.75% |
| Feb 2026 | 78.3% | 10.5% | 10.5% | 0.6% |
| Mar 2026 | 76.5% | 12.6% | 10.3% | 0.59% |
| Apr 2026 | 76.5% | 12.6% | 10.3% | 0.59% |
| May 2026 | 76.5% | 12.6% | 10.3% | 0.59% |
| Jun 2026 | 76.5% | 12.6% | 10.3% | 0.59% |
| Jul 2026 | 72.9% | 14.7% | 12% | 0.47% |
| Aug 2026 | 64.3% | 19.3% | 15.8% | 0.62% |
| Sep 2026 | 59.5% | 21.9% | 17.9% | 0.7% |
How has the Kabbage and OnDeck comparison changed over the last 12 months?
3 findings
- OnDeck was ahead of Kabbage in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kabbage’s estimated Share of Search among lending platforms in United States moved from 0.92% to 0.7%, and its estimated monthly branded searches moved from 2.9K to 1.3K.
- Across the 12 months ending September 2026, OnDeck’s estimated Share of Search among lending platforms in United States moved from 8.6% to 17.9%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for United States lending platforms in September 2026?
2 changes
In September 2026, OnDeck gained estimated Share of Search among lending platforms in United States, from 15.8% to 17.9%.
Estimated monthly branded searches for Kabbage in United States fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026.
Other head-to-heads among lending platforms
How each brand is measured
Brandwave collects information about searches that people make online using Kabbage’s and OnDeck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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