Brandwave

Lending platforms in United States:Which are searched most?

In September 2026, LendingClub was the most searched among lending platforms in United States, with an estimated 110K branded searches and 59.5% estimated Share of Search within this set.

Share of Search, September 2026
  1. LendingClub59.5%
  2. Prosper21.9%
  3. OnDeck17.9%
  4. Kabbage0.7%

Follow lending platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the online platforms businesses borrow from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among lending platforms in United States, by month

Share of Search by month for LendingClub, Prosper, OnDeck. The figures are in the table below the chart.

View monthly share of search table
MonthLendingClubProsperOnDeckKabbage
Oct 202577.7%12.8%8.6%0.92%
Nov 202579.7%10.7%8.8%0.78%
Dec 202576.4%12.6%10.3%0.75%
Jan 202676.4%12.6%10.3%0.75%
Feb 202678.3%10.5%10.5%0.6%
Mar 202676.5%12.6%10.3%0.59%
Apr 202676.5%12.6%10.3%0.59%
May 202676.5%12.6%10.3%0.59%
Jun 202676.5%12.6%10.3%0.59%
Jul 202672.9%14.7%12%0.47%
Aug 202664.3%19.3%15.8%0.62%
Sep 202659.5%21.9%17.9%0.7%

This month’s ranking, September 2026

  1. 1.LendingClub

    59.5%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -4.8 points.

  2. 2.Prosper

    21.9%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.OnDeck

    17.9%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.Kabbage

    0.7%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among lending platforms in United States?

In September 2026, LendingClub was the most searched among lending platforms in United States, with an estimated 110K branded searches and 59.5% estimated Share of Search within this set. Prosper is in 2nd place, 37.6 percentage points behind at 21.9% Share of Search.

United States lending platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
LendingClub77.7% → 59.5%79.7%Nov 202559.5%Sep 20261st
Prosper12.8% → 21.9%21.9%Sep 202610.5%Feb 20262nd
OnDeck8.6% → 17.9%17.9%Sep 20268.6%Oct 20253rd
Kabbage0.92% → 0.7%0.92%Oct 20250.47%Jul 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, LendingClub’s estimated Share of Search among lending platforms in United States decreased from 77.7% to 59.5%.
  • Across the 12 months ending September 2026, Prosper’s estimated Share of Search among lending platforms in United States increased from 12.8% to 21.9%.
  • Across the 12 months ending September 2026, OnDeck’s estimated Share of Search among lending platforms in United States increased from 8.6% to 17.9%.
  • Across the 12 months ending September 2026, LendingClub’s estimated Share of Search among lending platforms in United States peaked at 79.7% in November 2025 and was lowest at 59.5% in September 2026.
  • Across the 12 months ending September 2026, Prosper’s estimated Share of Search among lending platforms in United States peaked at 21.9% in September 2026 and was lowest at 10.5% in February 2026.
  • Across the 12 months ending September 2026, Kabbage held steady: its estimated Share of Search among lending platforms in United States moved less than 0.5 percentage points.

How did search popularity change for United States lending platforms in September 2026?

  1. In September 2026, Prosper gained estimated Share of Search among lending platforms in United States, from 19.3% to 21.9%.

  2. In September 2026, OnDeck gained estimated Share of Search among lending platforms in United States, from 15.8% to 17.9%.

  3. In September 2026, LendingClub lost estimated Share of Search among lending platforms in United States, from 64.3% to 59.5%.

  4. Estimated monthly branded searches for Kabbage in United States fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free