Brandwave

How popular isLendingClub in search?

In September 2026, there were an estimated 110K branded searches for LendingClub in United States which is down 55.3% over the last 12 months. LendingClub holds 36.4% estimated Share of Search among United States debt consolidation services and is ranked 2nd of 5 competitors for search popularity.

Share of Search, September 2026
  1. National Debt Relief44.7%
  2. LendingClub36.4%
  3. Freedom Debt Relief13.4%
  4. Achieve3.3%
  5. Credible2.2%
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Which debt consolidation services compete with LendingClub?

LendingClub against debt consolidation services in United States, by month

Share of Search by month for National Debt Relief, LendingClub, Freedom Debt Relief, Achieve, Credible. The figures are in the table below the chart.

View monthly share of search table
MonthNational Debt ReliefLendingClubFreedom Debt ReliefAchieveCredible
Oct 202534.9%52%10.5%1.7%0.93%
Nov 202531.3%57%9.4%1.5%0.83%
Dec 202535.6%53.1%8.7%1.7%0.78%
Jan 202639.6%48.4%9.7%1.6%0.71%
Feb 202635%52.2%10.5%1.7%0.62%
Mar 202634.9%52.1%10.5%1.7%0.76%
Apr 202634.9%52.1%10.5%1.7%0.76%
May 202635.5%52.9%8.7%2.1%0.77%
Jun 202635.1%52.3%8.6%3.1%0.93%
Jul 202638.9%47.4%9.6%2.9%1.3%
Aug 202646.2%37.8%11.3%2.8%1.8%
Sep 202644.7%36.4%13.4%3.3%2.2%

  1. 1.National Debt Relief

    44.7%

    Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  2. 2.LendingClub

    36.4%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -1.4 points.

  3. 3.Freedom Debt Relief

    13.4%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.Achieve

    3.3%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Credible

    2.2%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between LendingClub and its closest rivals

Every comparison with LendingClub

How has branded search demand for LendingClub changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for LendingClub in United States fell from 246K to 110K.
  • Across the 12 months ending September 2026, LendingClub’s estimated Share of Search among debt consolidation services in United States decreased from 52% to 36.4%.
  • Across the 12 months ending September 2026, LendingClub’s estimated Share of Search among debt consolidation services in United States peaked at 57% in November 2025 and was lowest at 36.4% in September 2026.
  • Across the 12 months ending September 2026, LendingClub fell from 1st to 2nd among debt consolidation services in United States.

How did search popularity change for United States debt consolidation services in September 2026?

  1. In September 2026, Freedom Debt Relief gained estimated Share of Search among debt consolidation services in United States, from 11.3% to 13.4%.

  2. In September 2026, Achieve gained estimated Share of Search among debt consolidation services in United States, from 2.8% to 3.3%.

  3. In September 2026, National Debt Relief lost estimated Share of Search among debt consolidation services in United States, from 46.2% to 44.7%.

  4. In September 2026, LendingClub lost estimated Share of Search among debt consolidation services in United States, from 37.8% to 36.4%.

  5. Credible’s estimated Share of Search among debt consolidation services in United States has gained ground for 3 months in a row, from 0.93% to 2.2% in September 2026.

Where does LendingClub compete?

LendingClub is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Personal loan platforms2nd of 521.1%Show ranking
Debt consolidation services2nd of 536.4%Shown above
Lending platforms1st of 459.5%Show ranking

How is LendingClub measured?

Brandwave collects information about searches that people make online using LendingClub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lendingclub

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How the Brand Demand Index is measured

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