Kabbage vs LendingClub:Which is searched more in United States?

Name: Kabbage vs LendingClub: Which is searched more in United States?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, LendingClub had more branded searches than Kabbage among lending platforms in United States. LendingClub was estimated to have 110K branded searches compared to Kabbage’s 1.3K, and held a 59.5% Share of Search versus Kabbage’s 0.7%.

Share of Search among lending platforms in United States in September 2026Which is more popular in search, Kabbage or LendingClub?

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Which is more popular in search, Kabbage or LendingClub?

Compare the online platforms businesses borrow from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kabbage and LendingClub among lending platforms in United States, by month

Month	LendingClub	Prosper	OnDeck	Kabbage
Oct 2025	77.7%	12.8%	8.6%	0.92%
Nov 2025	79.7%	10.7%	8.8%	0.78%
Dec 2025	76.4%	12.6%	10.3%	0.75%
Jan 2026	76.4%	12.6%	10.3%	0.75%
Feb 2026	78.3%	10.5%	10.5%	0.6%
Mar 2026	76.5%	12.6%	10.3%	0.59%
Apr 2026	76.5%	12.6%	10.3%	0.59%
May 2026	76.5%	12.6%	10.3%	0.59%
Jun 2026	76.5%	12.6%	10.3%	0.59%
Jul 2026	72.9%	14.7%	12%	0.47%
Aug 2026	64.3%	19.3%	15.8%	0.62%
Sep 2026	59.5%	21.9%	17.9%	0.7%

How has the Kabbage and LendingClub comparison changed over the last 12 months?

3 findings

LendingClub was ahead of Kabbage in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Kabbage’s estimated Share of Search among lending platforms in United States moved from 0.92% to 0.7%, and its estimated monthly branded searches moved from 2.9K to 1.3K.
Across the 12 months ending September 2026, LendingClub’s estimated Share of Search among lending platforms in United States moved from 77.7% to 59.5%, and its estimated monthly branded searches moved from 246K to 110K.

How did search popularity change for United States lending platforms in September 2026?

2 changes

In September 2026, LendingClub lost estimated Share of Search among lending platforms in United States, from 64.3% to 59.5%.
Estimated monthly branded searches for Kabbage in United States fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026.

Other head-to-heads among lending platforms

How each brand is measured

Brandwave collects information about searches that people make online using Kabbage’s and LendingClub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.