LendingClub vs SoFi:Which is searched more in the United States?
In September 2026, LendingClub had more branded searches than SoFi among lending platforms in the United States. LendingClub had about 110,000 branded searches, while SoFi had 74,000. LendingClub made up 32.3% of all lending platform searches we track, and SoFi accounted for 21.7%.
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Is LendingClub or SoFi more popular in search?
Compare the online platforms businesses borrow from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for LendingClub, SoFi. The figures are in the table below the chart.
View monthly share of searches table
| Month | LendingClub | Bluevine | SoFi | Prosper | OnDeck | Lendio | Kabbage |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 16.4% | 11% | 9% | 6% | 2.2% | 0.64% |
| Nov 2025 | 57.4% | 14.1% | 11.6% | 7.7% | 6.3% | 2.3% | 0.56% |
| Dec 2025 | 54.3% | 13.4% | 13.4% | 8.9% | 7.3% | 2.2% | 0.53% |
| Jan 2026 | 54.3% | 13.4% | 13.4% | 8.9% | 7.3% | 2.2% | 0.53% |
| Feb 2026 | 56.7% | 13.9% | 11.4% | 7.6% | 7.6% | 2.3% | 0.44% |
| Mar 2026 | 51% | 18.8% | 12.5% | 8.4% | 6.9% | 2.1% | 0.39% |
| Apr 2026 | 51% | 18.8% | 12.5% | 8.4% | 6.9% | 2.1% | 0.39% |
| May 2026 | 53% | 15.9% | 13% | 8.7% | 7.1% | 1.7% | 0.41% |
| Jun 2026 | 51.5% | 15.5% | 15.5% | 8.5% | 6.9% | 1.7% | 0.4% |
| Jul 2026 | 46.3% | 17.1% | 17.1% | 9.3% | 7.6% | 2.3% | 0.3% |
| Aug 2026 | 36.7% | 20.1% | 20.1% | 11% | 9% | 2.7% | 0.35% |
| Sep 2026 | 32.3% | 21.7% | 21.7% | 11.9% | 9.7% | 2.4% | 0.38% |
How has the LendingClub and SoFi comparison changed over the last 12 months?
3 findings
- LendingClub was ahead of SoFi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LendingClub’s share of searches among lending platforms in the United States moved from 54.7% to 32.3%, and its estimated monthly branded searches moved from 246K to 110K.
- Across the 12 months ending September 2026, SoFi’s share of searches among lending platforms in the United States moved from 11% to 21.7%, and its estimated monthly branded searches moved from 49.5K to 74K.
How did search popularity change for United States lending platforms in September 2026?
2 changes
In September 2026, SoFi gained share of searches among lending platforms in the United States, from 20.1% to 21.7%.
In September 2026, LendingClub lost share of searches among lending platforms in the United States, from 36.7% to 32.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using LendingClub’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LendingClub
1 branded search term
- lendingclub
SoFi
1 branded search term
- sofi loans
Other head-to-heads among lending platforms
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