Bluevine vs SoFi:Which is searched more in the United States?
In September 2026, Bluevine and SoFi were level in searches among lending platforms in the United States, with an estimated 74K branded searches each, at 21.7% of the total each.
Follow Bluevine vs SoFi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Bluevine or SoFi more popular in search?
Compare the online platforms businesses borrow from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Bluevine, SoFi. The figures are in the table below the chart.
View monthly share of searches table
| Month | LendingClub | Bluevine | SoFi | Prosper | OnDeck | Lendio | Kabbage |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 16.4% | 11% | 9% | 6% | 2.2% | 0.64% |
| Nov 2025 | 57.4% | 14.1% | 11.6% | 7.7% | 6.3% | 2.3% | 0.56% |
| Dec 2025 | 54.3% | 13.4% | 13.4% | 8.9% | 7.3% | 2.2% | 0.53% |
| Jan 2026 | 54.3% | 13.4% | 13.4% | 8.9% | 7.3% | 2.2% | 0.53% |
| Feb 2026 | 56.7% | 13.9% | 11.4% | 7.6% | 7.6% | 2.3% | 0.44% |
| Mar 2026 | 51% | 18.8% | 12.5% | 8.4% | 6.9% | 2.1% | 0.39% |
| Apr 2026 | 51% | 18.8% | 12.5% | 8.4% | 6.9% | 2.1% | 0.39% |
| May 2026 | 53% | 15.9% | 13% | 8.7% | 7.1% | 1.7% | 0.41% |
| Jun 2026 | 51.5% | 15.5% | 15.5% | 8.5% | 6.9% | 1.7% | 0.4% |
| Jul 2026 | 46.3% | 17.1% | 17.1% | 9.3% | 7.6% | 2.3% | 0.3% |
| Aug 2026 | 36.7% | 20.1% | 20.1% | 11% | 9% | 2.7% | 0.35% |
| Sep 2026 | 32.3% | 21.7% | 21.7% | 11.9% | 9.7% | 2.4% | 0.38% |
How has the Bluevine and SoFi comparison changed over the last 12 months?
3 findings
- Bluevine was ahead of SoFi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bluevine’s share of searches among lending platforms in the United States moved from 16.4% to 21.7%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, SoFi’s share of searches among lending platforms in the United States moved from 11% to 21.7%, and its estimated monthly branded searches moved from 49.5K to 74K.
How did search popularity change for United States lending platforms in September 2026?
2 changes
In September 2026, Bluevine gained share of searches among lending platforms in the United States, from 20.1% to 21.7%.
In September 2026, SoFi gained share of searches among lending platforms in the United States, from 20.1% to 21.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bluevine’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lending platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.