Bluevine vs SoFi:Which is more popular?
In September 2026, Bluevine and SoFi were level in searches among lending platforms in the United States, with an estimated 74K branded searches each, at 21.7% of the total each. When we asked ChatGPT and Google AI Overviews about lending platforms, Bluevine and SoFi each appeared in three of the five answers. Bluevine and SoFi were each mentioned first in two of the four answers.
Who do people search for more?
Bluevine and SoFi are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top lending platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bluevine and SoFi were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bluevine and SoFi were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bluevine3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SoFi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lendio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LendingClub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Prosper1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OnDeck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kabbage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lending platforms
5 answers
Asked ChatGPT
“Which lending platform should I use in the US?”
- 1SoFi
- 1
Asked ChatGPT
“What are the best lending platforms in the US?”
Asked ChatGPT
“What's the best lending platform in the US for working capital?”
Searched Google, AI Overview
“lending platforms”
Searched Google, AI Overview
“online business loans”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Bluevine or SoFi more popular in search?
This chart shows how often people search Google for Bluevine and SoFi by name. Each line represents a brand's share of searches for all seven lending platforms we track, month by month, from searches in United States.
Share of searches by month for Bluevine, SoFi. The figures are in the table below the chart.
View monthly share of searches table
| Month | LendingClub | Bluevine | SoFi | Prosper | OnDeck | Lendio | Kabbage |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 16.4% | 11% | 9% | 6% | 2.2% | 0.64% |
| Nov 2025 | 57.4% | 14.1% | 11.6% | 7.7% | 6.3% | 2.3% | 0.56% |
| Dec 2025 | 54.3% | 13.4% | 13.4% | 8.9% | 7.3% | 2.2% | 0.53% |
| Jan 2026 | 54.3% | 13.4% | 13.4% | 8.9% | 7.3% | 2.2% | 0.53% |
| Feb 2026 | 56.7% | 13.9% | 11.4% | 7.6% | 7.6% | 2.3% | 0.44% |
| Mar 2026 | 51% | 18.8% | 12.5% | 8.4% | 6.9% | 2.1% | 0.39% |
| Apr 2026 | 51% | 18.8% | 12.5% | 8.4% | 6.9% | 2.1% | 0.39% |
| May 2026 | 53% | 15.9% | 13% | 8.7% | 7.1% | 1.7% | 0.41% |
| Jun 2026 | 51.5% | 15.5% | 15.5% | 8.5% | 6.9% | 1.7% | 0.4% |
| Jul 2026 | 46.3% | 17.1% | 17.1% | 9.3% | 7.6% | 2.3% | 0.3% |
| Aug 2026 | 36.7% | 20.1% | 20.1% | 11% | 9% | 2.7% | 0.35% |
| Sep 2026 | 32.3% | 21.7% | 21.7% | 11.9% | 9.7% | 2.4% | 0.38% |
How has the Bluevine and SoFi comparison changed over the last 12 months?
3 findings
- Bluevine was ahead of SoFi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bluevine’s share of searches among lending platforms in the United States moved from 16.4% to 21.7%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, SoFi’s share of searches among lending platforms in the United States moved from 11% to 21.7%, and its estimated monthly branded searches moved from 49.5K to 74K.
How did search popularity change for United States lending platforms in September 2026?
2 changes
In September 2026, Bluevine gained share of searches among lending platforms in the United States, from 20.1% to 21.7%.
In September 2026, SoFi gained share of searches among lending platforms in the United States, from 20.1% to 21.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bluevine’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lending platforms
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