Brandwave

Bluevine vs LendingClub:Which is more popular?

In September 2026, LendingClub had more branded searches than Bluevine among lending platforms in the United States. LendingClub had about 110,000 branded searches, while Bluevine had 74,000. LendingClub made up 32.3% of all lending platform searches we track, and Bluevine accounted for 21.7%. When we asked ChatGPT and Google AI Overviews about lending platforms, Bluevine appeared in three of the five answers and LendingClub in one. Bluevine was mentioned before LendingClub in two out of three answers that named either.

Among lending platforms in the United States in September 2026

Who do people search for more?

LendingClub, about 49% more searches than Bluevine

LendingClub 110K searchesBluevine 74K searches

Who does AI mention more?

Bluevine, mentioned in 3 of 5 answers, LendingClub in 1

Bluevine in 3 of 5LendingClub in 1 of 5

Who does AI recommend more?

Bluevine, named ahead of LendingClub in 2 of 3 answers

Bluevine first in 2LendingClub first in 1

Follow Bluevine vs LendingClub and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top lending platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bluevine was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LendingClub was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bluevine was listed before LendingClub in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SoFi1st
  2. Bluevine2nd
  3. Lendio3rd
  4. Prosper4th
  5. LendingClub5th
  6. OnDeck–
  7. Kabbage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bluevine3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SoFi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lendio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LendingClub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prosper1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnDeck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kabbage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lending platforms

5 answers

  • Asked ChatGPT

    “Which lending platform should I use in the US?”

    1. 1SoFi

  • Asked ChatGPT

    “What are the best lending platforms in the US?”

    1. 1SoFi
    2. 2LendingClub
    3. 3Lendio
    4. 4Bluevine

  • Asked ChatGPT

    “What's the best lending platform in the US for working capital?”

    1. 1Bluevine
    2. 2Lendio

  • Searched Google, AI Overview

    “lending platforms”

    1. 1Prosper
    2. 2Bluevine

  • Searched Google, AI Overview

    “online business loans”

    1. 1SoFi
    2. 2Lendio

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Bluevine or LendingClub more popular in search?

This chart shows how often people search Google for Bluevine and LendingClub by name. Each line represents a brand's share of searches for all seven lending platforms we track, month by month, from searches in United States.

Bluevine and LendingClub among lending platforms in the United States, by month

Share of searches by month for LendingClub, Bluevine. The figures are in the table below the chart.

View monthly share of searches table
MonthLendingClubBluevineSoFiProsperOnDeckLendioKabbage
Oct 202554.7%16.4%11%9%6%2.2%0.64%
Nov 202557.4%14.1%11.6%7.7%6.3%2.3%0.56%
Dec 202554.3%13.4%13.4%8.9%7.3%2.2%0.53%
Jan 202654.3%13.4%13.4%8.9%7.3%2.2%0.53%
Feb 202656.7%13.9%11.4%7.6%7.6%2.3%0.44%
Mar 202651%18.8%12.5%8.4%6.9%2.1%0.39%
Apr 202651%18.8%12.5%8.4%6.9%2.1%0.39%
May 202653%15.9%13%8.7%7.1%1.7%0.41%
Jun 202651.5%15.5%15.5%8.5%6.9%1.7%0.4%
Jul 202646.3%17.1%17.1%9.3%7.6%2.3%0.3%
Aug 202636.7%20.1%20.1%11%9%2.7%0.35%
Sep 202632.3%21.7%21.7%11.9%9.7%2.4%0.38%

How has the Bluevine and LendingClub comparison changed over the last 12 months?

3 findings

How did search popularity change for United States lending platforms in September 2026?

2 changes

  1. In September 2026, Bluevine gained share of searches among lending platforms in the United States, from 20.1% to 21.7%.

  2. In September 2026, LendingClub lost share of searches among lending platforms in the United States, from 36.7% to 32.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bluevine’s and LendingClub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bluevine

1 branded search term

  • bluevine

LendingClub

1 branded search term

  • lendingclub

How the Brand Demand Index is measured

Other head-to-heads among lending platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free