Found vs Novo:Which is more popular in the United States?
In October 2026, Found had more branded searches than Novo among business bank accounts in the United States. Found had about 16,200 branded searches, while Novo had 7,080. Found made up 12.8% of all business bank account searches we track, and Novo accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about business bank accounts, neither Found nor Novo appeared in any of the four answers.
Who do people search for more?
Found, about 2 searches for every 1 for Novo
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top business bank accounts in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Found nor Novo showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bluevine1st
Chase2nd
Relay3rd
American Express4th
Mercury5th
Wells Fargo6th- Found–
Novo–
Lili–
Bank of America–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bluevine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Relay3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- American Express2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Chase2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mercury1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Wells Fargo1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Found0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Novo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Lili0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bank of America0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about business bank accounts
4 answers
Asked ChatGPT
“What's the best business bank account for a small business?”
Asked ChatGPT
“Which business checking account has no monthly fees?”
Asked ChatGPT
“Where should I open a bank account for my LLC?”
Searched Google, AI Overview
“business checking account”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business bank account”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Share of searches by month for Found, Novo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mercury | Relay | Found | American Express | Chase | Novo | Bluevine | Lili | Wells Fargo | Bank of America | NorthOne |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 29.7% | 16.7% | 14.1% | 4.7% | 7.1% | 7.8% | 8.6% | 3.8% | 3.1% | 2.1% | 2.1% |
| Dec 2025 | 28.9% | 16% | 13.5% | 4.5% | 8.3% | 9.1% | 10.1% | 3.7% | 2.4% | 1.6% | 2% |
| Jan 2026 | 29.9% | 16.6% | 11.4% | 4.7% | 8.5% | 8.1% | 10.4% | 3.8% | 3.1% | 2% | 1.3% |
| Feb 2026 | 30.4% | 16.8% | 11.6% | 4.7% | 7.1% | 10% | 10.6% | 3.2% | 2.6% | 2.1% | 0.93% |
| Mar 2026 | 31.1% | 17.3% | 11.9% | 4% | 7.2% | 6.9% | 13.3% | 3.2% | 2.6% | 1.7% | 0.78% |
| Apr 2026 | 31.6% | 16.8% | 9.9% | 4% | 6% | 7% | 16.5% | 3.3% | 2.7% | 1.5% | 0.61% |
| May 2026 | 32.2% | 16.2% | 10% | 5% | 9.2% | 5.8% | 13.8% | 2.7% | 2.7% | 1.8% | 0.55% |
| Jun 2026 | 31.4% | 18.3% | 9.8% | 4% | 11% | 5.5% | 11% | 2.7% | 3.3% | 2.7% | 0.44% |
| Jul 2026 | 31.7% | 18.3% | 10% | 3.3% | 11.2% | 6.5% | 9.1% | 2.7% | 5% | 1.8% | 0.44% |
| Aug 2026 | 34.7% | 18.2% | 10.9% | 3.6% | 8.2% | 6.1% | 8.2% | 3% | 3% | 3.6% | 0.49% |
| Sep 2026 | 32.7% | 20.8% | 12.5% | 4.2% | 6.3% | 6.7% | 7.6% | 3.4% | 3.4% | 1.9% | 0.56% |
| Oct 2026 | 33.5% | 21.2% | 12.8% | 6.4% | 6.4% | 5.6% | 5.2% | 3.5% | 2.8% | 1.9% | 0.69% |
How has branded search for Found and Novo changed in the United States over the last 12 months?
3 findings
- Found was ahead of Novo in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Found’s share of searches among business bank accounts in the United States moved from 14.1% to 12.8%, and its estimated monthly branded searches held steady at 16.2K.
- Across the 12 months ending October 2026, Novo’s share of searches among business bank accounts in the United States moved from 7.8% to 5.6%, and its estimated monthly branded searches moved from 9K to 7.1K.
How did search popularity change for United States business bank accounts in October 2026?
3 changes
In October 2026, American Express overtook Bluevine and 2 others to rank 4th among business bank accounts in the United States, with 6.4% of the searches.
In October 2026, Novo lost share of searches among business bank accounts in the United States, from 6.7% to 5.6%.
Found’s share of searches among business bank accounts in the United States has gained ground for 3 months in a row, from 10% to 12.8% in October 2026.
How are Found’s and Novo’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Found’s and Novo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business bank accounts
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