Brandwave

How popular isSwazi?

In September 2026, people searched for Swazi by name about 3,810 times in New Zealand, a 7.9% increase from the previous year. These searches made up 18.5% of all New Zealand camo hunting clothing brand searches, placing Swazi third out of six brands. When we asked both ChatGPT and Google AI Overviews about camo hunting clothing brands, Swazi appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Swazi is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. Stoney CreekShare of searches 48.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. Hunters ElementShare of searches 26.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SwaziShare of searches 18.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. KuiuShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. RidgelineShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top camo hunting clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Swazi appeared in all five answers. Swazi is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hunters Element1st
  2. Swazi2nd
  3. Ridgeline3rd
  4. Stoney Creek4th
  5. Kuiu5th
  6. Sitka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hunters Element5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swazi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ridgeline3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stoney Creek2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kuiu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camo hunting clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which camo hunting clothing brands compete with Swazi?

Swazi against camo hunting clothing brands in New Zealand, by month

Share of searches by month for Stoney Creek, Hunters Element, Swazi, Kuiu, Ridgeline. The figures are in the table below the chart.

View monthly share of searches table
MonthStoney CreekHunters ElementSwaziKuiuRidgelineSitka
Oct 202544.8%28.3%19.3%5.5%1.7%0.44%
Nov 202548.8%29.8%16.5%3.5%0.85%0.48%
Dec 202548.5%30.4%16.5%2.9%1.3%0.49%
Jan 202646.2%30.1%17.6%4.1%1.5%0.46%
Feb 202649%25.6%18%4.4%2.2%0.91%
Mar 202645.6%29.5%20.2%2.7%1.6%0.45%
Apr 202646.9%29.9%18.3%2.8%1.8%0.38%
May 202642.5%33.3%19.6%2.5%1.8%0.34%
Jun 202649.6%26.4%19.6%2%2.2%0.27%
Jul 202645.5%30.1%19.4%2.2%2.5%0.31%
Aug 202642.2%33%20.1%2.5%1.8%0.28%
Sep 202648.2%26.4%18.5%4.3%2.2%0.39%

  1. 1.Stoney Creek

    48.2%

    Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share +6 points.

  2. 2.Hunters Element

    26.4%

    Held 2nd. 5.4K estimated branded searches, -42.8% vs prior month. Share -6.6 points.

  3. 3.Swazi

    18.5%

    Held 3rd. 3.8K estimated branded searches, -34.3% vs prior month. Share -1.7 points.

  4. 4.Kuiu

    4.3%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  5. 5.Ridgeline

    2.2%

    Held 5th. 460 estimated branded searches, -13.2% vs prior month. Share +0.4 points.

  6. 6.Sitka

    0.39%

    Held 6th. 80 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Swazi and its closest rivals

Every comparison with Swazi

13 comparisons

How has branded search demand for Swazi changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Swazi in New Zealand rose from 3.5K to 3.8K.
  • Across the 12 months ending September 2026, Swazi’s share of searches among camo hunting clothing brands in New Zealand decreased from 19.3% to 18.5%.
  • Across the 12 months ending September 2026, Swazi’s share of searches among camo hunting clothing brands in New Zealand peaked at 20.2% in March 2026 and was lowest at 16.5% in December 2025.

How did search popularity change for New Zealand camo hunting clothing brands in September 2026?

5 changes

  1. In September 2026, Stoney Creek gained share of searches among camo hunting clothing brands in New Zealand, from 42.2% to 48.2%.

  2. In September 2026, Kuiu gained share of searches among camo hunting clothing brands in New Zealand, from 2.5% to 4.3%.

  3. In September 2026, Hunters Element lost share of searches among camo hunting clothing brands in New Zealand, from 33% to 26.4%.

  4. In September 2026, Swazi lost share of searches among camo hunting clothing brands in New Zealand, from 20.1% to 18.5%.

  5. Estimated monthly branded searches for Ridgeline in New Zealand rose 53.3% over 12 measured months, from 300 to 460 in September 2026.

How are Swazi’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Swazi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • swazi
  • swazi bush shirt
  • swazi camo
  • swazi coat
  • swazi fleece
  • swazi gear
  • swazi hi vis
  • swazi hunting
  • swazi hunting gear
  • swazi puffer jacket
  • swazi rain gear
  • swazi the hood

Do you work for Swazi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Swazi compete?

Swazi is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Farm clothing brands4th of 69.2%Show ranking
Hunting clothing brands4th of 1012.8%Show ranking
Camo hunting clothing brands3rd of 618.5%Shown above
Creator with pink hair and a pink jacket

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