How popular isSwazi?
In September 2026, people searched for Swazi by name about 3,810 times in New Zealand, a 7.9% increase from the previous year. These searches made up 9.2% of all New Zealand farm clothing brand searches, placing Swazi fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about farm clothing brands, Swazi appeared in two of the four answers and was the fourth most recommended of the six.
Swazi is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.
SwanndriShare of searches 40.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Stoney CreekShare of searches 23.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
KaiwakaShare of searches 22.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
SwaziShare of searches 9.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
BetacraftShare of searches 2.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
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Top farm clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Swazi was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Swazi is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kaiwaka4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Stoney Creek3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Swanndri2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Swazi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Betacraft1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Line 71 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about farm clothing brands
4 answers
Asked ChatGPT
“Which farm clothing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best farm clothing brands in New Zealand?”
Asked ChatGPT
“What's the best farm clothing brand in New Zealand for wet weather work?”
Searched Google, AI Overview
“farm clothing nz”
Searched Google, AI Overview
“farm wear nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which farm clothing brands compete with Swazi?
Share of searches by month for Swanndri, Stoney Creek, Kaiwaka, Swazi, Betacraft. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swanndri | Stoney Creek | Kaiwaka | Swazi | Betacraft | Line 7 |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 21.4% | 24.9% | 9.3% | 2.3% | 1.5% |
| Nov 2025 | 42.8% | 23.9% | 22.1% | 8.1% | 1.7% | 1.3% |
| Dec 2025 | 37.8% | 20.4% | 32.6% | 7% | 0.99% | 1.2% |
| Jan 2026 | 33.2% | 21% | 34.7% | 8% | 1.5% | 1.6% |
| Feb 2026 | 36.4% | 22.4% | 30.1% | 8.2% | 1.6% | 1.4% |
| Mar 2026 | 38.8% | 24.1% | 22.3% | 10.7% | 2.6% | 1.5% |
| Apr 2026 | 45.5% | 23% | 19.1% | 9% | 2% | 1.2% |
| May 2026 | 45.9% | 22.9% | 18.2% | 10.6% | 1.4% | 1.1% |
| Jun 2026 | 48.4% | 24.5% | 14.2% | 9.7% | 2.2% | 1.1% |
| Jul 2026 | 47.1% | 23.4% | 15.8% | 10% | 2.5% | 1.2% |
| Aug 2026 | 45.5% | 21.8% | 18% | 10.4% | 2.9% | 1.3% |
| Sep 2026 | 40.3% | 23.9% | 22.7% | 9.2% | 2.4% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.3% | 16.7K | -34% | -5.2 points | |
| 2, held 2nd | 23.9% | 9.9K | -18.2% | +2.1 points | |
| 3, held 3rd | 22.7% | 9.4K | -6% | +4.7 points | |
| 4, held 4th | 9.2% | 3.8K | -34.3% | -1.2 points | |
| 5, held 5th | 2.4% | 1K | -37.5% | -0.5 points | |
| 6, held 6th | 1.5% | 600 | -15.5% | +0.2 points |
1.
Swanndri40.3%
Held 1st. 16.7K estimated branded searches, -34% vs prior month. Share -5.2 points.
23.9%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share +2.1 points.
3.
Kaiwaka22.7%
Held 3rd. 9.4K estimated branded searches, -6% vs prior month. Share +4.7 points.
4.
Swazi9.2%
Held 4th. 3.8K estimated branded searches, -34.3% vs prior month. Share -1.2 points.
2.4%
Held 5th. 1K estimated branded searches, -37.5% vs prior month. Share -0.5 points.
6.
Line 71.5%
Held 6th. 600 estimated branded searches, -15.5% vs prior month. Share +0.2 points.
Compare popularity between Swazi and its closest rivals
Every comparison with Swazi
13 comparisons
How has branded search demand for Swazi changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Swazi in New Zealand rose from 3.5K to 3.8K.
- Across the 12 months ending September 2026, Swazi’s share of searches among farm clothing brands in New Zealand peaked at 10.7% in March 2026 and was lowest at 7% in December 2025.
How did search popularity change for New Zealand farm clothing brands in September 2026?
5 changes
In September 2026, Kaiwaka gained share of searches among farm clothing brands in New Zealand, from 18% to 22.7%.
In September 2026, Stoney Creek gained share of searches among farm clothing brands in New Zealand, from 21.8% to 23.9%.
In September 2026, Swanndri lost share of searches among farm clothing brands in New Zealand, from 45.5% to 40.3%.
In September 2026, Swazi lost share of searches among farm clothing brands in New Zealand, from 10.4% to 9.2%.
Estimated monthly branded searches for Betacraft in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
How are Swazi’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Swazi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- swazi
- swazi bush shirt
- swazi camo
- swazi coat
- swazi fleece
- swazi gear
- swazi hi vis
- swazi hunting
- swazi hunting gear
- swazi puffer jacket
- swazi rain gear
- swazi the hood
Do you work for Swazi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Swazi compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Farm clothing brands | 4th of 6 | 9.2% | Shown above |
| Hunting clothing brands | 4th of 10 | 12.8% | Show ranking |
| Camo hunting clothing brands | 3rd of 6 | 18.5% | Show ranking |
Is Swazi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.