Camo hunting clothing brands in New Zealand:Which are most popular?
In September 2026, Stoney Creek was the most searched camo hunting clothing brand in New Zealand, accounting for 48.2% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Hunters Element and Swazi showed up in every answer. Hunters Element was recommended most often, coming first in three out of five responses.
Stoney CreekShare of searches 48.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Hunters ElementShare of searches 26.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SwaziShare of searches 18.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
KuiuShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
RidgelineShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Follow camo hunting clothing brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top camo hunting clothing brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Hunters Element and Swazi appeared every time. Hunters Element was recommended most often, coming first in three out of five answers. Swazi was second, and Ridgeline was third. Sitka, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Hunters Element1st
- Swazi2nd
- Ridgeline3rd
- Stoney Creek4th
- Kuiu5th
Sitka–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hunters Element5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Swazi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ridgeline3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stoney Creek2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kuiu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sitka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camo hunting clothing brands
5 answers
Asked ChatGPT
“Which camo hunting clothing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camo hunting clothing brands in New Zealand?”
Asked ChatGPT
“What's the best camo hunting clothing brand in New Zealand for cold wet hunts?”
Searched Google, AI Overview
“hunting jacket nz”
Searched Google, AI Overview
“hunting pants nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which camo hunting clothing brands do people search for most?
This chart shows how often people search Google for each camo hunting clothing brand by name. Each line represents a brand's share of searches for all six camo hunting clothing brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stoney Creek, Hunters Element, Swazi, Kuiu, Ridgeline. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stoney Creek | Hunters Element | Swazi | Kuiu | Ridgeline | Sitka |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 28.3% | 19.3% | 5.5% | 1.7% | 0.44% |
| Nov 2025 | 48.8% | 29.8% | 16.5% | 3.5% | 0.85% | 0.48% |
| Dec 2025 | 48.5% | 30.4% | 16.5% | 2.9% | 1.3% | 0.49% |
| Jan 2026 | 46.2% | 30.1% | 17.6% | 4.1% | 1.5% | 0.46% |
| Feb 2026 | 49% | 25.6% | 18% | 4.4% | 2.2% | 0.91% |
| Mar 2026 | 45.6% | 29.5% | 20.2% | 2.7% | 1.6% | 0.45% |
| Apr 2026 | 46.9% | 29.9% | 18.3% | 2.8% | 1.8% | 0.38% |
| May 2026 | 42.5% | 33.3% | 19.6% | 2.5% | 1.8% | 0.34% |
| Jun 2026 | 49.6% | 26.4% | 19.6% | 2% | 2.2% | 0.27% |
| Jul 2026 | 45.5% | 30.1% | 19.4% | 2.2% | 2.5% | 0.31% |
| Aug 2026 | 42.2% | 33% | 20.1% | 2.5% | 1.8% | 0.28% |
| Sep 2026 | 48.2% | 26.4% | 18.5% | 4.3% | 2.2% | 0.39% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.2% | 9.9K | -18.2% | +6 points | |
| 2, held 2nd | 26.4% | 5.4K | -42.8% | -6.6 points | |
| 3, held 3rd | 18.5% | 3.8K | -34.3% | -1.7 points | |
| 4, held 4th | 4.3% | 880 | +22.2% | +1.8 points | |
| 5, held 5th | 2.2% | 460 | -13.2% | +0.4 points | |
| 6, held 6th | 0.39% | 80 | 0% | +0.1 points |
48.2%
Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share +6 points.
26.4%
Held 2nd. 5.4K estimated branded searches, -42.8% vs prior month. Share -6.6 points.
3.
Swazi18.5%
Held 3rd. 3.8K estimated branded searches, -34.3% vs prior month. Share -1.7 points.
4.
Kuiu4.3%
Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +1.8 points.
2.2%
Held 5th. 460 estimated branded searches, -13.2% vs prior month. Share +0.4 points.
6.
Sitka0.39%
Held 6th. 80 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among camo hunting clothing brands in New Zealand?
6 brands
In September 2026, Stoney Creek was the most searched among camo hunting clothing brands in New Zealand, with an estimated 9.9K branded searches, 48.2% of all searches for the six we track. Hunters Element is in 2nd place, 21.9 percentage points behind at 26.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Stoney Creek | 44.8% → 48.2% | 49.6%Jun 2026 | 42.2%Aug 2026 | 1st |
| Hunters Element | 28.3% → 26.4% | 33.3%May 2026 | 25.6%Feb 2026 | 2nd |
| Swazi | 19.3% → 18.5% | 20.2%Mar 2026 | 16.5%Dec 2025 | 3rd |
| Kuiu | 5.5% → 4.3% | 5.5%Oct 2025 | 2%Jun 2026 | 4th |
| Ridgeline | 1.7% → 2.2% | 2.5%Jul 2026 | 0.85%Nov 2025 | 5th |
| Sitka | 0.44% → 0.39% | 0.91%Feb 2026 | 0.27%Jun 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Stoney Creek’s share of searches among camo hunting clothing brands in New Zealand increased from 44.8% to 48.2%.
- Across the 12 months ending September 2026, Hunters Element’s share of searches among camo hunting clothing brands in New Zealand decreased from 28.3% to 26.4%.
- Across the 12 months ending September 2026, Swazi’s share of searches among camo hunting clothing brands in New Zealand decreased from 19.3% to 18.5%.
- Across the 12 months ending September 2026, Kuiu’s share of searches among camo hunting clothing brands in New Zealand decreased from 5.5% to 4.3%.
- Across the 12 months ending September 2026, Ridgeline’s share of searches among camo hunting clothing brands in New Zealand increased from 1.7% to 2.2%.
- Across the 12 months ending September 2026, Stoney Creek’s share of searches among camo hunting clothing brands in New Zealand peaked at 49.6% in June 2026 and was lowest at 42.2% in August 2026.
- Across the 12 months ending September 2026, Hunters Element’s share of searches among camo hunting clothing brands in New Zealand peaked at 33.3% in May 2026 and was lowest at 25.6% in February 2026.
- Across the 12 months ending September 2026, Swazi’s share of searches among camo hunting clothing brands in New Zealand peaked at 20.2% in March 2026 and was lowest at 16.5% in December 2025.
- Across the 12 months ending September 2026, Kuiu’s share of searches among camo hunting clothing brands in New Zealand peaked at 5.5% in October 2025 and was lowest at 2% in June 2026.
- Across the 12 months ending September 2026, Ridgeline’s share of searches among camo hunting clothing brands in New Zealand peaked at 2.5% in July 2026 and was lowest at 0.85% in November 2025.
- Across the 12 months ending September 2026, Sitka held steady: its share of searches among camo hunting clothing brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand camo hunting clothing brands in September 2026?
5 changes
In September 2026, Stoney Creek gained share of searches among camo hunting clothing brands in New Zealand, from 42.2% to 48.2%.
In September 2026, Kuiu gained share of searches among camo hunting clothing brands in New Zealand, from 2.5% to 4.3%.
In September 2026, Hunters Element lost share of searches among camo hunting clothing brands in New Zealand, from 33% to 26.4%.
In September 2026, Swazi lost share of searches among camo hunting clothing brands in New Zealand, from 20.1% to 18.5%.
Estimated monthly branded searches for Ridgeline in New Zealand rose 53.3% over 12 measured months, from 300 to 460 in September 2026.
Compare popularity between leading brands
- Stoney Creek vs Hunters Element: compare popularity
- Stoney Creek vs Swazi: compare popularity
- Stoney Creek vs Kuiu: compare popularity
- Stoney Creek vs Ridgeline: compare popularity
- Hunters Element vs Swazi: compare popularity
- Hunters Element vs Kuiu: compare popularity
- Hunters Element vs Ridgeline: compare popularity
- Swazi vs Kuiu: compare popularity
- Swazi vs Ridgeline: compare popularity
- Kuiu vs Ridgeline: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.