Brandwave

Stoney Creek vs Swazi:Which is more popular by branded search in New Zealand?

In August 2026, Stoney Creek had more branded searches than Swazi among hunting clothing brands in New Zealand. Stoney Creek was estimated to have 17.7K branded searches compared to Swazi’s 8.3K, and held a 42.3% Share of Search versus Swazi’s 19.8%.

Share of Search among hunting clothing brands in New Zealand in August 2026Which is more popular in search, Stoney Creek or Swazi?
Stoney Creek42.3%17.7K searches
vs
Swazi19.8%8.3K searches

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Which is more popular in search, Stoney Creek or Swazi?

Compare the hunting and outdoor clothing brands New Zealand hunters wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Stoney Creek and Swazi among hunting clothing brands in New Zealand, by month

Share of Search by month for Stoney Creek, Swazi. The figures are in the table below the chart.

View monthly share of search table
MonthStoney CreekHunters ElementSwaziKuiuRidgelineSitka
Oct 202544.5%28.6%19.7%5.4%1.3%0.49%
Nov 202549.1%29%17%3.7%0.67%0.53%
Dec 202548%30.7%16.9%2.9%0.97%0.5%
Jan 202645.3%31.7%17.2%4.1%1.1%0.57%
Feb 202648.1%27.4%17.8%4.2%1.6%0.9%
Mar 202646.1%29.9%19.2%2.9%1.2%0.67%
Apr 202646.9%30.2%18.2%2.7%1.3%0.71%
May 202642.4%33.7%19.4%2.6%1.3%0.63%
Jun 202651.6%25.9%18.7%1.9%1.5%0.4%
Jul 202644.9%32%18.5%2.4%1.8%0.44%
Aug 202642.3%33.4%19.8%2.6%1.4%0.48%
Sep 2026——————

How has the Stoney Creek and Swazi comparison changed over the last 12 months?

How did search popularity change for New Zealand hunting clothing brands in August 2026?

  1. In August 2026, Swazi gained estimated Share of Search among hunting clothing brands in New Zealand, from 18.5% to 19.8%.

  2. In August 2026, Stoney Creek lost estimated Share of Search among hunting clothing brands in New Zealand, from 44.9% to 42.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Stoney Creek’s and Swazi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stoney Creek

12 branded search terms

  • stoney creek
  • stoney creek camo
  • stoney creek hunting
  • stoney creek hunting gear
  • stoney creek hunting jacket
  • stoney creek near me
  • stoney creek nz
  • stoney creek online
  • stoneycreek
  • stoneycreek co nz
  • stoneycreek hunting
  • stoneycreek nz

Swazi

18 branded search terms

  • swazi
  • swazi bush shirt
  • swazi camo
  • swazi clothing sale
  • swazi co nz
  • swazi coat
  • swazi fleece
  • swazi gear
  • swazi hi vis
  • swazi hunting
  • swazi hunting gear
  • swazi near me
  • swazi new zealand
  • swazi nz
  • swazi online
  • swazi puffer jacket
  • swazi rain gear
  • swazi the hood

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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