Brandwave

Hunting clothing brands in New Zealand:Which brands are most popular in search?

In August 2026, Stoney Creek was the most searched among hunting clothing brands in New Zealand, with an estimated 17.7K branded searches and 42.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Stoney Creek42.3%
  2. Hunters Element33.4%
  3. Swazi19.8%
  4. Kuiu2.6%
  5. Ridgeline1.4%
  6. Sitka0.48%

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Share of SearchLeaderboard

Compare the hunting and outdoor clothing brands New Zealand hunters wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hunting clothing brands in New Zealand, by month

Share of Search by month for Stoney Creek, Hunters Element, Swazi, Kuiu. The figures are in the table below the chart.

View monthly share of search table
MonthStoney CreekHunters ElementSwaziKuiuRidgelineSitka
Oct 202544.5%28.6%19.7%5.4%1.3%0.49%
Nov 202549.1%29%17%3.7%0.67%0.53%
Dec 202548%30.7%16.9%2.9%0.97%0.5%
Jan 202645.3%31.7%17.2%4.1%1.1%0.57%
Feb 202648.1%27.4%17.8%4.2%1.6%0.9%
Mar 202646.1%29.9%19.2%2.9%1.2%0.67%
Apr 202646.9%30.2%18.2%2.7%1.3%0.71%
May 202642.4%33.7%19.4%2.6%1.3%0.63%
Jun 202651.6%25.9%18.7%1.9%1.5%0.4%
Jul 202644.9%32%18.5%2.4%1.8%0.44%
Aug 202642.3%33.4%19.8%2.6%1.4%0.48%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Stoney Creek

    42.3%

    held 1st · 17.7K estimated branded searches · -17.9% vs prior month · -2.6 points

  2. 2.Hunters Element

    33.4%

    held 2nd · 14K estimated branded searches · -9.1% vs prior month · +1.4 points

  3. 3.Swazi

    19.8%

    held 3rd · 8.3K estimated branded searches · -6.5% vs prior month · +1.3 points

  4. 4.Kuiu

    2.6%

    held 4th · 1.1K estimated branded searches · -4.4% vs prior month · +0.2 points

  5. 5.Ridgeline

    1.4%

    held 5th · 570 estimated branded searches · -32.9% vs prior month · -0.4 points

  6. 6.Sitka

    0.48%

    held 6th · 200 estimated branded searches · -4.8% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among hunting clothing brands in New Zealand?

In August 2026, Stoney Creek was the most searched among hunting clothing brands in New Zealand, with an estimated 17.7K branded searches and 42.3% estimated Share of Search within this set. Hunters Element is in 2nd place, 8.9 percentage points behind at 33.4% Share of Search.

New Zealand hunting clothing brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Stoney Creek44.5% → 42.3%51.6%Jun 202642.3%Aug 20261st
Hunters Element28.6% → 33.4%33.7%May 202625.9%Jun 20262nd
Swazi19.7% → 19.8%19.8%Aug 202616.9%Dec 20253rd
Kuiu5.4% → 2.6%5.4%Oct 20251.9%Jun 20264th
Ridgeline1.3% → 1.4%1.8%Jul 20260.67%Nov 20255th
Sitka0.49% → 0.48%0.9%Feb 20260.4%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Stoney Creek’s estimated Share of Search among hunting clothing brands in New Zealand decreased from 44.5% to 42.3%.
  • Across the 11 months ending August 2026, Hunters Element’s estimated Share of Search among hunting clothing brands in New Zealand increased from 28.6% to 33.4%.
  • Across the 11 months ending August 2026, Kuiu’s estimated Share of Search among hunting clothing brands in New Zealand decreased from 5.4% to 2.6%.
  • Across the 11 months ending August 2026, Stoney Creek’s estimated Share of Search among hunting clothing brands in New Zealand peaked at 51.6% in June 2026 and was lowest at 42.3% in August 2026.
  • Across the 11 months ending August 2026, Hunters Element’s estimated Share of Search among hunting clothing brands in New Zealand peaked at 33.7% in May 2026 and was lowest at 25.9% in June 2026.
  • Across the 11 months ending August 2026, Swazi’s estimated Share of Search among hunting clothing brands in New Zealand peaked at 19.8% in August 2026 and was lowest at 16.9% in December 2025.
  • Across the 11 months ending August 2026, Kuiu’s estimated Share of Search among hunting clothing brands in New Zealand peaked at 5.4% in October 2025 and was lowest at 1.9% in June 2026.
  • Across the 11 months ending August 2026, Ridgeline’s estimated Share of Search among hunting clothing brands in New Zealand peaked at 1.8% in July 2026 and was lowest at 0.67% in November 2025.
  • Across the 11 months ending August 2026, Swazi, Ridgeline and Sitka held steady: their estimated Share of Search among hunting clothing brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand hunting clothing brands in August 2026?

  1. In August 2026, Hunters Element gained estimated Share of Search among hunting clothing brands in New Zealand, from 32% to 33.4%.

  2. In August 2026, Swazi gained estimated Share of Search among hunting clothing brands in New Zealand, from 18.5% to 19.8%.

  3. In August 2026, Stoney Creek lost estimated Share of Search among hunting clothing brands in New Zealand, from 44.9% to 42.3%.

  4. Estimated monthly branded searches for Ridgeline in New Zealand rose 67.6% over 11 measured months, from 340 to 570 in August 2026.

  5. Estimated monthly branded searches for Sitka in New Zealand rose 53.8% over 11 measured months, from 130 to 200 in August 2026.

  6. Estimated monthly branded searches for Kuiu in New Zealand fell 23.8% over 11 measured months, from 1.4K to 1.1K in August 2026.

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