Brandwave

How popular isSitka in search?

In August 2026, there were an estimated 200 branded searches for Sitka in New Zealand which is up 53.8% over the last 11 months. Sitka holds 0.48% estimated Share of Search among New Zealand hunting clothing brands and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Stoney Creek42.3%
  2. Hunters Element33.4%
  3. Swazi19.8%
  4. Kuiu2.6%
  5. Ridgeline1.4%
  6. Sitka0.48%
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Which hunting clothing brands compete with Sitka?

Sitka against hunting clothing brands in New Zealand, by month

Share of Search by month for Stoney Creek, Hunters Element, Swazi, Kuiu, Sitka. The figures are in the table below the chart.

View monthly share of search table
MonthStoney CreekHunters ElementSwaziKuiuRidgelineSitka
Oct 202544.5%28.6%19.7%5.4%1.3%0.49%
Nov 202549.1%29%17%3.7%0.67%0.53%
Dec 202548%30.7%16.9%2.9%0.97%0.5%
Jan 202645.3%31.7%17.2%4.1%1.1%0.57%
Feb 202648.1%27.4%17.8%4.2%1.6%0.9%
Mar 202646.1%29.9%19.2%2.9%1.2%0.67%
Apr 202646.9%30.2%18.2%2.7%1.3%0.71%
May 202642.4%33.7%19.4%2.6%1.3%0.63%
Jun 202651.6%25.9%18.7%1.9%1.5%0.4%
Jul 202644.9%32%18.5%2.4%1.8%0.44%
Aug 202642.3%33.4%19.8%2.6%1.4%0.48%
Sep 2026——————

  1. 1.Stoney Creek

    42.3%

    held 1st · 17.7K estimated branded searches · -17.9% vs prior month · -2.6 points

  2. 2.Hunters Element

    33.4%

    held 2nd · 14K estimated branded searches · -9.1% vs prior month · +1.4 points

  3. 3.Swazi

    19.8%

    held 3rd · 8.3K estimated branded searches · -6.5% vs prior month · +1.3 points

  4. 4.Kuiu

    2.6%

    held 4th · 1.1K estimated branded searches · -4.4% vs prior month · +0.2 points

  5. 5.Ridgeline

    1.4%

    held 5th · 570 estimated branded searches · -32.9% vs prior month · -0.4 points

  6. 6.Sitka

    0.48%

    held 6th · 200 estimated branded searches · -4.8% vs prior month · 0 points

Compare search popularity between Sitka and its closest rivals

How has branded search demand for Sitka changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sitka in New Zealand rose from 130 to 200.
  • Across the 11 months ending August 2026, Sitka’s estimated Share of Search among hunting clothing brands in New Zealand held steady, from 0.49% to 0.48%.

How did search popularity change for New Zealand hunting clothing brands in August 2026?

  1. In August 2026, Hunters Element gained estimated Share of Search among hunting clothing brands in New Zealand, from 32% to 33.4%.

  2. In August 2026, Swazi gained estimated Share of Search among hunting clothing brands in New Zealand, from 18.5% to 19.8%.

  3. In August 2026, Stoney Creek lost estimated Share of Search among hunting clothing brands in New Zealand, from 44.9% to 42.3%.

  4. Estimated monthly branded searches for Ridgeline in New Zealand rose 67.6% over 11 measured months, from 340 to 570 in August 2026.

  5. Estimated monthly branded searches for Sitka in New Zealand rose 53.8% over 11 measured months, from 130 to 200 in August 2026.

  6. Estimated monthly branded searches for Kuiu in New Zealand fell 23.8% over 11 measured months, from 1.4K to 1.1K in August 2026.

How is Sitka measured?

Brandwave collects information about searches that people make online using Sitka’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • sitka camo
  • sitka gear
  • sitka hunting
  • sitka hunting gear
  • sitka hunting jacket
  • sitka jacket

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How the Brand Demand Index is measured

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