Brandwave

How popular isRidgeline in search?

In August 2026, there were an estimated 570 branded searches for Ridgeline in New Zealand which is up 67.6% over the last 11 months. Ridgeline holds 1.4% estimated Share of Search among New Zealand hunting clothing brands and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Stoney Creek42.3%
  2. Hunters Element33.4%
  3. Swazi19.8%
  4. Kuiu2.6%
  5. Ridgeline1.4%
  6. Sitka0.48%
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Which hunting clothing brands compete with Ridgeline?

Ridgeline against hunting clothing brands in New Zealand, by month

Share of Search by month for Stoney Creek, Hunters Element, Swazi, Kuiu, Ridgeline. The figures are in the table below the chart.

View monthly share of search table
MonthStoney CreekHunters ElementSwaziKuiuRidgelineSitka
Oct 202544.5%28.6%19.7%5.4%1.3%0.49%
Nov 202549.1%29%17%3.7%0.67%0.53%
Dec 202548%30.7%16.9%2.9%0.97%0.5%
Jan 202645.3%31.7%17.2%4.1%1.1%0.57%
Feb 202648.1%27.4%17.8%4.2%1.6%0.9%
Mar 202646.1%29.9%19.2%2.9%1.2%0.67%
Apr 202646.9%30.2%18.2%2.7%1.3%0.71%
May 202642.4%33.7%19.4%2.6%1.3%0.63%
Jun 202651.6%25.9%18.7%1.9%1.5%0.4%
Jul 202644.9%32%18.5%2.4%1.8%0.44%
Aug 202642.3%33.4%19.8%2.6%1.4%0.48%
Sep 2026——————

  1. 1.Stoney Creek

    42.3%

    held 1st · 17.7K estimated branded searches · -17.9% vs prior month · -2.6 points

  2. 2.Hunters Element

    33.4%

    held 2nd · 14K estimated branded searches · -9.1% vs prior month · +1.4 points

  3. 3.Swazi

    19.8%

    held 3rd · 8.3K estimated branded searches · -6.5% vs prior month · +1.3 points

  4. 4.Kuiu

    2.6%

    held 4th · 1.1K estimated branded searches · -4.4% vs prior month · +0.2 points

  5. 5.Ridgeline

    1.4%

    held 5th · 570 estimated branded searches · -32.9% vs prior month · -0.4 points

  6. 6.Sitka

    0.48%

    held 6th · 200 estimated branded searches · -4.8% vs prior month · 0 points

Compare search popularity between Ridgeline and its closest rivals

How has branded search demand for Ridgeline changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ridgeline in New Zealand rose from 340 to 570.
  • Across the 11 months ending August 2026, Ridgeline’s estimated Share of Search among hunting clothing brands in New Zealand peaked at 1.8% in July 2026 and was lowest at 0.67% in November 2025.

How did search popularity change for New Zealand hunting clothing brands in August 2026?

  1. In August 2026, Hunters Element gained estimated Share of Search among hunting clothing brands in New Zealand, from 32% to 33.4%.

  2. In August 2026, Swazi gained estimated Share of Search among hunting clothing brands in New Zealand, from 18.5% to 19.8%.

  3. In August 2026, Stoney Creek lost estimated Share of Search among hunting clothing brands in New Zealand, from 44.9% to 42.3%.

  4. Estimated monthly branded searches for Ridgeline in New Zealand rose 67.6% over 11 measured months, from 340 to 570 in August 2026.

  5. Estimated monthly branded searches for Sitka in New Zealand rose 53.8% over 11 measured months, from 130 to 200 in August 2026.

  6. Estimated monthly branded searches for Kuiu in New Zealand fell 23.8% over 11 measured months, from 1.4K to 1.1K in August 2026.

How is Ridgeline measured?

Brandwave collects information about searches that people make online using Ridgeline’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • ridgeline camo
  • ridgeline clothing
  • ridgeline hunting
  • ridgeline hunting gear
  • ridgeline hunting jacket
  • ridgeline jacket

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How the Brand Demand Index is measured

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