Ridgeline vs Sitka:Which is more popular by branded search in New Zealand?
In August 2026, Ridgeline had more branded searches than Sitka among hunting clothing brands in New Zealand. Ridgeline was estimated to have 570 branded searches compared to Sitka’s 200, and held a 1.4% Share of Search versus Sitka’s 0.48%.
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Which is more popular in search, Ridgeline or Sitka?
Compare the hunting and outdoor clothing brands New Zealand hunters wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ridgeline, Sitka. The figures are in the table below the chart.
View monthly share of search table
| Month | Stoney Creek | Hunters Element | Swazi | Kuiu | Ridgeline | Sitka |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 28.6% | 19.7% | 5.4% | 1.3% | 0.49% |
| Nov 2025 | 49.1% | 29% | 17% | 3.7% | 0.67% | 0.53% |
| Dec 2025 | 48% | 30.7% | 16.9% | 2.9% | 0.97% | 0.5% |
| Jan 2026 | 45.3% | 31.7% | 17.2% | 4.1% | 1.1% | 0.57% |
| Feb 2026 | 48.1% | 27.4% | 17.8% | 4.2% | 1.6% | 0.9% |
| Mar 2026 | 46.1% | 29.9% | 19.2% | 2.9% | 1.2% | 0.67% |
| Apr 2026 | 46.9% | 30.2% | 18.2% | 2.7% | 1.3% | 0.71% |
| May 2026 | 42.4% | 33.7% | 19.4% | 2.6% | 1.3% | 0.63% |
| Jun 2026 | 51.6% | 25.9% | 18.7% | 1.9% | 1.5% | 0.4% |
| Jul 2026 | 44.9% | 32% | 18.5% | 2.4% | 1.8% | 0.44% |
| Aug 2026 | 42.3% | 33.4% | 19.8% | 2.6% | 1.4% | 0.48% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ridgeline and Sitka comparison changed over the last 12 months?
3 findings
- Ridgeline was ahead of Sitka in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ridgeline’s estimated Share of Search among hunting clothing brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 340 to 570.
- Across the 11 months ending August 2026, Sitka’s estimated Share of Search among hunting clothing brands in New Zealand moved from 0.49% to 0.48%, and its estimated monthly branded searches moved from 130 to 200.
How did search popularity change for New Zealand hunting clothing brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Ridgeline’s and Sitka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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