Brandwave

How popular isHunters Element in search?

In August 2026, there were an estimated 14K branded searches for Hunters Element in New Zealand which is up 84.6% over the last 11 months. Hunters Element holds 33.4% estimated Share of Search among New Zealand hunting clothing brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Stoney Creek42.3%
  2. Hunters Element33.4%
  3. Swazi19.8%
  4. Kuiu2.6%
  5. Ridgeline1.4%
  6. Sitka0.48%
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Which hunting clothing brands compete with Hunters Element?

Hunters Element against hunting clothing brands in New Zealand, by month

Share of Search by month for Stoney Creek, Hunters Element, Swazi, Kuiu. The figures are in the table below the chart.

View monthly share of search table
MonthStoney CreekHunters ElementSwaziKuiuRidgelineSitka
Oct 202544.5%28.6%19.7%5.4%1.3%0.49%
Nov 202549.1%29%17%3.7%0.67%0.53%
Dec 202548%30.7%16.9%2.9%0.97%0.5%
Jan 202645.3%31.7%17.2%4.1%1.1%0.57%
Feb 202648.1%27.4%17.8%4.2%1.6%0.9%
Mar 202646.1%29.9%19.2%2.9%1.2%0.67%
Apr 202646.9%30.2%18.2%2.7%1.3%0.71%
May 202642.4%33.7%19.4%2.6%1.3%0.63%
Jun 202651.6%25.9%18.7%1.9%1.5%0.4%
Jul 202644.9%32%18.5%2.4%1.8%0.44%
Aug 202642.3%33.4%19.8%2.6%1.4%0.48%
Sep 2026——————

  1. 1.Stoney Creek

    42.3%

    held 1st · 17.7K estimated branded searches · -17.9% vs prior month · -2.6 points

  2. 2.Hunters Element

    33.4%

    held 2nd · 14K estimated branded searches · -9.1% vs prior month · +1.4 points

  3. 3.Swazi

    19.8%

    held 3rd · 8.3K estimated branded searches · -6.5% vs prior month · +1.3 points

  4. 4.Kuiu

    2.6%

    held 4th · 1.1K estimated branded searches · -4.4% vs prior month · +0.2 points

  5. 5.Ridgeline

    1.4%

    held 5th · 570 estimated branded searches · -32.9% vs prior month · -0.4 points

  6. 6.Sitka

    0.48%

    held 6th · 200 estimated branded searches · -4.8% vs prior month · 0 points

Compare search popularity between Hunters Element and its closest rivals

How has branded search demand for Hunters Element changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hunters Element in New Zealand rose from 7.6K to 14K.
  • Across the 11 months ending August 2026, Hunters Element’s estimated Share of Search among hunting clothing brands in New Zealand increased from 28.6% to 33.4%.
  • Across the 11 months ending August 2026, Hunters Element’s estimated Share of Search among hunting clothing brands in New Zealand peaked at 33.7% in May 2026 and was lowest at 25.9% in June 2026.

How did search popularity change for New Zealand hunting clothing brands in August 2026?

  1. In August 2026, Hunters Element gained estimated Share of Search among hunting clothing brands in New Zealand, from 32% to 33.4%.

  2. In August 2026, Swazi gained estimated Share of Search among hunting clothing brands in New Zealand, from 18.5% to 19.8%.

  3. In August 2026, Stoney Creek lost estimated Share of Search among hunting clothing brands in New Zealand, from 44.9% to 42.3%.

  4. Estimated monthly branded searches for Ridgeline in New Zealand rose 67.6% over 11 measured months, from 340 to 570 in August 2026.

  5. Estimated monthly branded searches for Sitka in New Zealand rose 53.8% over 11 measured months, from 130 to 200 in August 2026.

  6. Estimated monthly branded searches for Kuiu in New Zealand fell 23.8% over 11 measured months, from 1.4K to 1.1K in August 2026.

How is Hunters Element measured?

Brandwave collects information about searches that people make online using Hunters Element’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • hunters element
  • hunters element boot
  • hunters element camo
  • hunters element clothing
  • hunters element gloves
  • hunters element hi vis
  • hunters element hoodie
  • hunters element jackets
  • hunters element lima boot
  • hunters element near me
  • hunters element nz
  • hunters element outlet
  • hunters element sale
  • hunters element stores
  • hunterselement

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How the Brand Demand Index is measured

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