Sitka vs Swazi:Which is more popular by branded search in New Zealand?
In August 2026, Swazi had more branded searches than Sitka among hunting clothing brands in New Zealand. Swazi was estimated to have 8.3K branded searches compared to Sitka’s 200, and held a 19.8% Share of Search versus Sitka’s 0.48%.
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Which is more popular in search, Sitka or Swazi?
Compare the hunting and outdoor clothing brands New Zealand hunters wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swazi, Sitka. The figures are in the table below the chart.
View monthly share of search table
| Month | Stoney Creek | Hunters Element | Swazi | Kuiu | Ridgeline | Sitka |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 28.6% | 19.7% | 5.4% | 1.3% | 0.49% |
| Nov 2025 | 49.1% | 29% | 17% | 3.7% | 0.67% | 0.53% |
| Dec 2025 | 48% | 30.7% | 16.9% | 2.9% | 0.97% | 0.5% |
| Jan 2026 | 45.3% | 31.7% | 17.2% | 4.1% | 1.1% | 0.57% |
| Feb 2026 | 48.1% | 27.4% | 17.8% | 4.2% | 1.6% | 0.9% |
| Mar 2026 | 46.1% | 29.9% | 19.2% | 2.9% | 1.2% | 0.67% |
| Apr 2026 | 46.9% | 30.2% | 18.2% | 2.7% | 1.3% | 0.71% |
| May 2026 | 42.4% | 33.7% | 19.4% | 2.6% | 1.3% | 0.63% |
| Jun 2026 | 51.6% | 25.9% | 18.7% | 1.9% | 1.5% | 0.4% |
| Jul 2026 | 44.9% | 32% | 18.5% | 2.4% | 1.8% | 0.44% |
| Aug 2026 | 42.3% | 33.4% | 19.8% | 2.6% | 1.4% | 0.48% |
| Sep 2026 | — | — | — | — | — | — |
How has the Sitka and Swazi comparison changed over the last 12 months?
3 findings
- Swazi was ahead of Sitka in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sitka’s estimated Share of Search among hunting clothing brands in New Zealand moved from 0.49% to 0.48%, and its estimated monthly branded searches moved from 130 to 200.
- Across the 11 months ending August 2026, Swazi’s estimated Share of Search among hunting clothing brands in New Zealand moved from 19.7% to 19.8%, and its estimated monthly branded searches moved from 5.2K to 8.3K.
How did search popularity change for New Zealand hunting clothing brands in August 2026?
2 changes
In August 2026, Swazi gained estimated Share of Search among hunting clothing brands in New Zealand, from 18.5% to 19.8%.
Estimated monthly branded searches for Sitka in New Zealand rose 53.8% over 11 measured months, from 130 to 200 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Sitka’s and Swazi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sitka
6 branded search terms
- sitka camo
- sitka gear
- sitka hunting
- sitka hunting gear
- sitka hunting jacket
- sitka jacket
Swazi
18 branded search terms
- swazi
- swazi bush shirt
- swazi camo
- swazi clothing sale
- swazi co nz
- swazi coat
- swazi fleece
- swazi gear
- swazi hi vis
- swazi hunting
- swazi hunting gear
- swazi near me
- swazi new zealand
- swazi nz
- swazi online
- swazi puffer jacket
- swazi rain gear
- swazi the hood
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