Brandwave

How popular isStoney Creek?

In September 2026, people searched for Stoney Creek by name about 9,930 times in New Zealand, a 22.3% increase from the previous year. These searches made up 48.2% of all New Zealand camo hunting clothing brand searches, placing Stoney Creek first out of six brands. When we asked both ChatGPT and Google AI Overviews about camo hunting clothing brands, Stoney Creek appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Stoney Creek is the most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Stoney CreekShare of searches 48.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. Hunters ElementShare of searches 26.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SwaziShare of searches 18.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. KuiuShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. RidgelineShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+1 more

Stoney Creek website (opens in a new tab)

Follow Stoney Creek and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top camo hunting clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stoney Creek was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Stoney Creek is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hunters Element1st
  2. Swazi2nd
  3. Ridgeline3rd
  4. Stoney Creek4th
  5. Kuiu5th
  6. Sitka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hunters Element5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swazi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ridgeline3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stoney Creek2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kuiu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camo hunting clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which camo hunting clothing brands compete with Stoney Creek?

Stoney Creek against camo hunting clothing brands in New Zealand, by month

Share of searches by month for Stoney Creek, Hunters Element, Swazi, Kuiu, Ridgeline. The figures are in the table below the chart.

View monthly share of searches table
MonthStoney CreekHunters ElementSwaziKuiuRidgelineSitka
Oct 202544.8%28.3%19.3%5.5%1.7%0.44%
Nov 202548.8%29.8%16.5%3.5%0.85%0.48%
Dec 202548.5%30.4%16.5%2.9%1.3%0.49%
Jan 202646.2%30.1%17.6%4.1%1.5%0.46%
Feb 202649%25.6%18%4.4%2.2%0.91%
Mar 202645.6%29.5%20.2%2.7%1.6%0.45%
Apr 202646.9%29.9%18.3%2.8%1.8%0.38%
May 202642.5%33.3%19.6%2.5%1.8%0.34%
Jun 202649.6%26.4%19.6%2%2.2%0.27%
Jul 202645.5%30.1%19.4%2.2%2.5%0.31%
Aug 202642.2%33%20.1%2.5%1.8%0.28%
Sep 202648.2%26.4%18.5%4.3%2.2%0.39%

  1. 1.Stoney Creek

    48.2%

    Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share +6 points.

  2. 2.Hunters Element

    26.4%

    Held 2nd. 5.4K estimated branded searches, -42.8% vs prior month. Share -6.6 points.

  3. 3.Swazi

    18.5%

    Held 3rd. 3.8K estimated branded searches, -34.3% vs prior month. Share -1.7 points.

  4. 4.Kuiu

    4.3%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  5. 5.Ridgeline

    2.2%

    Held 5th. 460 estimated branded searches, -13.2% vs prior month. Share +0.4 points.

  6. 6.Sitka

    0.39%

    Held 6th. 80 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Stoney Creek and its closest rivals

Every comparison with Stoney Creek

21 comparisons

How has branded search demand for Stoney Creek changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stoney Creek in New Zealand rose from 8.1K to 9.9K.
  • Across the 12 months ending September 2026, Stoney Creek’s share of searches among camo hunting clothing brands in New Zealand increased from 44.8% to 48.2%.
  • Across the 12 months ending September 2026, Stoney Creek’s share of searches among camo hunting clothing brands in New Zealand peaked at 49.6% in June 2026 and was lowest at 42.2% in August 2026.

How did search popularity change for New Zealand camo hunting clothing brands in September 2026?

5 changes

  1. In September 2026, Stoney Creek gained share of searches among camo hunting clothing brands in New Zealand, from 42.2% to 48.2%.

  2. In September 2026, Kuiu gained share of searches among camo hunting clothing brands in New Zealand, from 2.5% to 4.3%.

  3. In September 2026, Hunters Element lost share of searches among camo hunting clothing brands in New Zealand, from 33% to 26.4%.

  4. In September 2026, Swazi lost share of searches among camo hunting clothing brands in New Zealand, from 20.1% to 18.5%.

  5. Estimated monthly branded searches for Ridgeline in New Zealand rose 53.3% over 12 measured months, from 300 to 460 in September 2026.

How are Stoney Creek’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Stoney Creek’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stoney creek
  • stoney creek camo
  • stoney creek hunting
  • stoneycreek
  • stoneycreek hunting

Do you work for Stoney Creek? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stoney Creek compete?

Stoney Creek is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cargo shorts brands5th of 102.9%Show ranking
Farm clothing brands2nd of 623.9%Show ranking
Hunting clothing brands1st of 1033.4%Show ranking
Camo hunting clothing brands1st of 648.2%Shown above
Creator with pink hair and a pink jacket

Is Stoney Creek your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free