Sitka vs Stoney Creek:Which is more popular?
In September 2026, Stoney Creek had more branded searches than Sitka among camo hunting clothing brands in New Zealand. Stoney Creek had about 9,900 branded searches, while Sitka had 80. Stoney Creek made up 48.2% of all camo hunting clothing brand searches we track, and Sitka accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about camo hunting clothing brands, Stoney Creek appeared in two of the five answers and Sitka in none.
Who do people search for more?
Stoney Creek, about 124 searches for every 1 for Sitka
Who does AI mention more?
Stoney Creek, mentioned in 2 of 5 answers, Sitka in 0
Who does AI recommend more?
Stoney Creek, the only one of the two named
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Top camo hunting clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stoney Creek was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sitka did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hunters Element1st
Swazi2nd
Ridgeline3rd- Stoney Creek4th
Kuiu5th
Sitka–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hunters Element5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Swazi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ridgeline3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stoney Creek2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kuiu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sitka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camo hunting clothing brands
5 answers
Asked ChatGPT
“Which camo hunting clothing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camo hunting clothing brands in New Zealand?”
Asked ChatGPT
“What's the best camo hunting clothing brand in New Zealand for cold wet hunts?”
Searched Google, AI Overview
“hunting jacket nz”
Searched Google, AI Overview
“hunting pants nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Sitka or Stoney Creek more popular in search?
This chart shows how often people search Google for Sitka and Stoney Creek by name. Each line represents a brand's share of searches for all six camo hunting clothing brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stoney Creek, Sitka. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stoney Creek | Hunters Element | Swazi | Kuiu | Ridgeline | Sitka |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 28.3% | 19.3% | 5.5% | 1.7% | 0.44% |
| Nov 2025 | 48.8% | 29.8% | 16.5% | 3.5% | 0.85% | 0.48% |
| Dec 2025 | 48.5% | 30.4% | 16.5% | 2.9% | 1.3% | 0.49% |
| Jan 2026 | 46.2% | 30.1% | 17.6% | 4.1% | 1.5% | 0.46% |
| Feb 2026 | 49% | 25.6% | 18% | 4.4% | 2.2% | 0.91% |
| Mar 2026 | 45.6% | 29.5% | 20.2% | 2.7% | 1.6% | 0.45% |
| Apr 2026 | 46.9% | 29.9% | 18.3% | 2.8% | 1.8% | 0.38% |
| May 2026 | 42.5% | 33.3% | 19.6% | 2.5% | 1.8% | 0.34% |
| Jun 2026 | 49.6% | 26.4% | 19.6% | 2% | 2.2% | 0.27% |
| Jul 2026 | 45.5% | 30.1% | 19.4% | 2.2% | 2.5% | 0.31% |
| Aug 2026 | 42.2% | 33% | 20.1% | 2.5% | 1.8% | 0.28% |
| Sep 2026 | 48.2% | 26.4% | 18.5% | 4.3% | 2.2% | 0.39% |
How has the Sitka and Stoney Creek comparison changed over the last 12 months?
3 findings
- Stoney Creek was ahead of Sitka in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sitka’s share of searches among camo hunting clothing brands in New Zealand moved from 0.44% to 0.39%, and its estimated monthly branded searches held steady at 80.
- Across the 12 months ending September 2026, Stoney Creek’s share of searches among camo hunting clothing brands in New Zealand moved from 44.8% to 48.2%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for New Zealand camo hunting clothing brands in September 2026?
1 change
In September 2026, Stoney Creek gained share of searches among camo hunting clothing brands in New Zealand, from 42.2% to 48.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Sitka’s and Stoney Creek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sitka
2 branded search terms
- sitka gear
- sitka jacket
Stoney Creek
2 branded search terms
- stoney creek
- stoneycreek
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