Brandwave

Hunters Element vs Swazi:Which is more popular?

In September 2026, Hunters Element had more branded searches than Swazi among camo hunting clothing brands in New Zealand. Hunters Element had about 5,410 branded searches, while Swazi had 3,790. Hunters Element made up 26.4% of all camo hunting clothing brand searches we track, and Swazi accounted for 18.5%. When we asked ChatGPT and Google AI Overviews about camo hunting clothing brands, both Hunters Element and Swazi appeared in all five answers. Hunters Element was mentioned before Swazi in three out of five answers.

Among camo hunting clothing brands in New Zealand in September 2026

Who do people search for more?

Hunters Element, about 43% more searches than Swazi

Hunters Element 5.4K searchesSwazi 3.8K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Hunters Element in 5 of 5Swazi in 5 of 5

Who does AI recommend more?

Hunters Element, named ahead of Swazi in 3 of 5 answers

Hunters Element first in 3Swazi first in 2

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Top camo hunting clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Hunters Element and Swazi showed up in all five answers. Hunters Element was listed before Swazi in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hunters Element1st
  2. Swazi2nd
  3. Ridgeline3rd
  4. Stoney Creek4th
  5. Kuiu5th
  6. Sitka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hunters Element5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swazi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ridgeline3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stoney Creek2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kuiu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camo hunting clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Hunters Element or Swazi more popular in search?

This chart shows how often people search Google for Hunters Element and Swazi by name. Each line represents a brand's share of searches for all six camo hunting clothing brands we track, month by month, from searches in New Zealand.

Hunters Element and Swazi among camo hunting clothing brands in New Zealand, by month

Share of searches by month for Hunters Element, Swazi. The figures are in the table below the chart.

View monthly share of searches table
MonthStoney CreekHunters ElementSwaziKuiuRidgelineSitka
Oct 202544.8%28.3%19.3%5.5%1.7%0.44%
Nov 202548.8%29.8%16.5%3.5%0.85%0.48%
Dec 202548.5%30.4%16.5%2.9%1.3%0.49%
Jan 202646.2%30.1%17.6%4.1%1.5%0.46%
Feb 202649%25.6%18%4.4%2.2%0.91%
Mar 202645.6%29.5%20.2%2.7%1.6%0.45%
Apr 202646.9%29.9%18.3%2.8%1.8%0.38%
May 202642.5%33.3%19.6%2.5%1.8%0.34%
Jun 202649.6%26.4%19.6%2%2.2%0.27%
Jul 202645.5%30.1%19.4%2.2%2.5%0.31%
Aug 202642.2%33%20.1%2.5%1.8%0.28%
Sep 202648.2%26.4%18.5%4.3%2.2%0.39%

How has the Hunters Element and Swazi comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand camo hunting clothing brands in September 2026?

2 changes

  1. In September 2026, Hunters Element lost share of searches among camo hunting clothing brands in New Zealand, from 33% to 26.4%.

  2. In September 2026, Swazi lost share of searches among camo hunting clothing brands in New Zealand, from 20.1% to 18.5%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Hunters Element’s and Swazi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hunters Element

10 branded search terms

  • hunters element
  • hunters element boot
  • hunters element clothing
  • hunters element gloves
  • hunters element hoodie
  • hunters element jackets
  • hunters element outlet
  • hunters element sale
  • hunters element stores
  • hunterselement

Swazi

9 branded search terms

  • swazi
  • swazi bush shirt
  • swazi coat
  • swazi fleece
  • swazi gear
  • swazi hi vis
  • swazi puffer jacket
  • swazi rain gear
  • swazi the hood

How the Brand Demand Index is measured

Other head-to-heads among camo hunting clothing brands

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