How popular isRidgeline?
In September 2026, people searched for Ridgeline by name about 480 times in New Zealand, a 45.5% increase from the previous year. These searches made up 2.2% of all New Zealand camo hunting clothing brand searches, placing Ridgeline fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about camo hunting clothing brands, Ridgeline appeared in three of the five answers and was the third most recommended of the six.
Ridgeline is the fifth most searched of 6 competitors and the third most recommended in AI answers.
Stoney CreekShare of searches 48.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Hunters ElementShare of searches 26.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SwaziShare of searches 18.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
KuiuShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
RidgelineShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Follow Ridgeline and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top camo hunting clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ridgeline was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ridgeline is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Hunters Element1st
- Swazi2nd
- Ridgeline3rd
- Stoney Creek4th
- Kuiu5th
Sitka–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hunters Element5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Swazi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ridgeline3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stoney Creek2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kuiu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sitka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camo hunting clothing brands
5 answers
Asked ChatGPT
“Which camo hunting clothing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camo hunting clothing brands in New Zealand?”
Asked ChatGPT
“What's the best camo hunting clothing brand in New Zealand for cold wet hunts?”
Searched Google, AI Overview
“hunting jacket nz”
Searched Google, AI Overview
“hunting pants nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which camo hunting clothing brands compete with Ridgeline?
Share of searches by month for Stoney Creek, Hunters Element, Swazi, Kuiu, Ridgeline. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stoney Creek | Hunters Element | Swazi | Kuiu | Ridgeline | Sitka |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 28.3% | 19.3% | 5.5% | 1.7% | 0.44% |
| Nov 2025 | 48.8% | 29.8% | 16.5% | 3.5% | 0.85% | 0.48% |
| Dec 2025 | 48.5% | 30.4% | 16.5% | 2.9% | 1.3% | 0.49% |
| Jan 2026 | 46.2% | 30.1% | 17.6% | 4.1% | 1.5% | 0.46% |
| Feb 2026 | 49% | 25.6% | 18% | 4.4% | 2.2% | 0.91% |
| Mar 2026 | 45.6% | 29.5% | 20.2% | 2.7% | 1.6% | 0.45% |
| Apr 2026 | 46.9% | 29.9% | 18.3% | 2.8% | 1.8% | 0.38% |
| May 2026 | 42.5% | 33.3% | 19.6% | 2.5% | 1.8% | 0.34% |
| Jun 2026 | 49.6% | 26.4% | 19.6% | 2% | 2.2% | 0.27% |
| Jul 2026 | 45.5% | 30.1% | 19.4% | 2.2% | 2.5% | 0.31% |
| Aug 2026 | 42.2% | 33% | 20.1% | 2.5% | 1.8% | 0.28% |
| Sep 2026 | 48.2% | 26.4% | 18.5% | 4.3% | 2.2% | 0.39% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.2% | 9.9K | -18.2% | +6 points | |
| 2, held 2nd | 26.4% | 5.4K | -42.8% | -6.6 points | |
| 3, held 3rd | 18.5% | 3.8K | -34.3% | -1.7 points | |
| 4, held 4th | 4.3% | 880 | +22.2% | +1.8 points | |
| 5, held 5th | 2.2% | 460 | -13.2% | +0.4 points | |
| 6, held 6th | 0.39% | 80 | 0% | +0.1 points |
48.2%
Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share +6 points.
26.4%
Held 2nd. 5.4K estimated branded searches, -42.8% vs prior month. Share -6.6 points.
3.
Swazi18.5%
Held 3rd. 3.8K estimated branded searches, -34.3% vs prior month. Share -1.7 points.
4.
Kuiu4.3%
Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +1.8 points.
2.2%
Held 5th. 460 estimated branded searches, -13.2% vs prior month. Share +0.4 points.
6.
Sitka0.39%
Held 6th. 80 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Ridgeline and its closest rivals
Every comparison with Ridgeline
9 comparisons
How has branded search demand for Ridgeline changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ridgeline in New Zealand rose from 330 to 480.
- Across the 12 months ending September 2026, Ridgeline’s share of searches among camo hunting clothing brands in New Zealand increased from 1.7% to 2.2%.
- Across the 12 months ending September 2026, Ridgeline’s share of searches among camo hunting clothing brands in New Zealand peaked at 2.5% in July 2026 and was lowest at 0.85% in November 2025.
How did search popularity change for New Zealand camo hunting clothing brands in September 2026?
5 changes
In September 2026, Stoney Creek gained share of searches among camo hunting clothing brands in New Zealand, from 42.2% to 48.2%.
In September 2026, Kuiu gained share of searches among camo hunting clothing brands in New Zealand, from 2.5% to 4.3%.
In September 2026, Hunters Element lost share of searches among camo hunting clothing brands in New Zealand, from 33% to 26.4%.
In September 2026, Swazi lost share of searches among camo hunting clothing brands in New Zealand, from 20.1% to 18.5%.
Estimated monthly branded searches for Ridgeline in New Zealand rose 53.3% over 12 measured months, from 300 to 460 in September 2026.
How are Ridgeline’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Ridgeline’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ridgeline camo
- ridgeline clothing
- ridgeline hunting
- ridgeline hunting gear
- ridgeline jacket
Do you work for Ridgeline? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Ridgeline compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hunting clothing brands | 8th of 10 | 1.6% | Show ranking |
| Camo hunting clothing brands | 5th of 6 | 2.2% | Shown above |
Is Ridgeline your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.