Brandwave

Bushbuck vs Ridgeline:Which is more popular?

In September 2026, Bushbuck had more branded searches than Ridgeline among hunting clothing brands in New Zealand. Bushbuck had about 5,400 branded searches, while Ridgeline had 480. Bushbuck made up 18.2% of all hunting clothing brand searches we track, and Ridgeline accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about hunting clothing brands, Ridgeline appeared in three of the five answers and Bushbuck in two. Bushbuck and Ridgeline were each mentioned first in two of the four answers that named either.

Among hunting clothing brands in New Zealand in September 2026

Who do people search for more?

Bushbuck, about 11 searches for every 1 for Ridgeline

Bushbuck 5.4K searchesRidgeline 480 searches

Who does AI mention more?

Ridgeline, mentioned in 3 of 5 answers, Bushbuck in 2

Ridgeline in 3 of 5Bushbuck in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Bushbuck first in 2Ridgeline first in 2

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Top hunting clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ridgeline was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bushbuck was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bushbuck and Ridgeline were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Swazi1st
  2. Stoney Creek2nd
  3. Hunters Element3rd
  4. Ridgeline4th
  5. Huntech5th
  6. Bushbuck6th
  7. Kuiu7th
  8. Gamegear–
  9. First Lite–
  10. Sitka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stoney Creek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swazi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hunters Element4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Huntech3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ridgeline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bushbuck2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kuiu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gamegear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • First Lite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hunting clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bushbuck or Ridgeline more popular in search?

This chart shows how often people search Google for Bushbuck and Ridgeline by name. Each line represents a brand's share of searches for all ten hunting clothing brands we track, month by month, from searches in New Zealand.

Bushbuck and Ridgeline among hunting clothing brands in New Zealand, by month

Share of searches by month for Bushbuck, Ridgeline. The figures are in the table below the chart.

View monthly share of searches table
MonthStoney CreekHunters ElementBushbuckSwaziGamegearKuiuHuntechRidgelineFirst LiteSitka
Oct 202531.7%20%17.2%13.8%7.9%4.1%2.8%1.3%0.82%0.51%
Nov 202529.9%18.2%29.8%10.2%5.7%2.3%2.5%0.57%0.42%0.47%
Dec 202533.6%21.1%18.3%11.5%8.4%2.1%3%0.98%0.47%0.51%
Jan 202631.2%20.3%20.7%12%7.8%2.9%2.8%1.1%0.65%0.58%
Feb 202632.5%17%21.6%12%7.6%3%2.9%1.6%0.84%0.88%
Mar 202631%20.1%20.7%13.8%7.4%2%2.6%1.2%0.54%0.67%
Apr 202632.8%20.9%17.9%12.8%8.2%2.1%2.9%1.3%0.57%0.73%
May 202630.4%23.8%16.6%14%8.2%1.9%2.7%1.4%0.53%0.66%
Jun 202634.8%18.5%19%13.7%7.7%1.4%2.5%1.6%0.4%0.42%
Jul 202633.2%22%14.8%14.2%9%1.8%2.2%1.9%0.38%0.47%
Aug 202629.4%22.9%19.6%14%7.8%1.8%2.1%1.4%0.51%0.48%
Sep 202633.4%18.2%18.2%12.8%9.8%3.1%2%1.6%0.47%0.44%

How has the Bushbuck and Ridgeline comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hunting clothing brands in September 2026?

2 changes

  1. In September 2026, Bushbuck lost share of searches among hunting clothing brands in New Zealand, from 19.6% to 18.2%.

  2. Estimated monthly branded searches for Ridgeline in New Zealand rose 45.5% over 12 measured months, from 330 to 480 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Bushbuck’s and Ridgeline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bushbuck

1 branded search term

  • bushbuck

Ridgeline

5 branded search terms

  • ridgeline camo
  • ridgeline clothing
  • ridgeline hunting
  • ridgeline hunting gear
  • ridgeline jacket

How the Brand Demand Index is measured

Other head-to-heads among hunting clothing brands

Creator with pink hair and a pink jacket

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