Brandwave

Stoney Creek vs Swazi:Which is more popular?

In September 2026, Stoney Creek had more branded searches than Swazi among hunting clothing brands in New Zealand. Stoney Creek had about 9,930 branded searches, while Swazi had 3,810. Stoney Creek made up 33.4% of all hunting clothing brand searches we track, and Swazi accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about hunting clothing brands, both Stoney Creek and Swazi appeared in all five answers. Swazi was mentioned before Stoney Creek in three out of five answers.

Among hunting clothing brands in New Zealand in September 2026

Who do people search for more?

Stoney Creek, about 3 searches for every 1 for Swazi

Stoney Creek 9.9K searchesSwazi 3.8K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Stoney Creek in 5 of 5Swazi in 5 of 5

Who does AI recommend more?

Swazi, named ahead of Stoney Creek in 3 of 5 answers

Swazi first in 3Stoney Creek first in 2

Follow Stoney Creek vs Swazi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top hunting clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Stoney Creek and Swazi showed up in all five answers. Swazi was listed before Stoney Creek in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Swazi1st
  2. Stoney Creek2nd
  3. Hunters Element3rd
  4. Ridgeline4th
  5. Huntech5th
  6. Bushbuck6th
  7. Kuiu7th
  8. Gamegear–
  9. First Lite–
  10. Sitka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stoney Creek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swazi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hunters Element4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Huntech3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ridgeline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bushbuck2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kuiu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gamegear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • First Lite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hunting clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Stoney Creek or Swazi more popular in search?

This chart shows how often people search Google for Stoney Creek and Swazi by name. Each line represents a brand's share of searches for all ten hunting clothing brands we track, month by month, from searches in New Zealand.

Stoney Creek and Swazi among hunting clothing brands in New Zealand, by month

Share of searches by month for Stoney Creek, Swazi. The figures are in the table below the chart.

View monthly share of searches table
MonthStoney CreekHunters ElementBushbuckSwaziGamegearKuiuHuntechRidgelineFirst LiteSitka
Oct 202531.7%20%17.2%13.8%7.9%4.1%2.8%1.3%0.82%0.51%
Nov 202529.9%18.2%29.8%10.2%5.7%2.3%2.5%0.57%0.42%0.47%
Dec 202533.6%21.1%18.3%11.5%8.4%2.1%3%0.98%0.47%0.51%
Jan 202631.2%20.3%20.7%12%7.8%2.9%2.8%1.1%0.65%0.58%
Feb 202632.5%17%21.6%12%7.6%3%2.9%1.6%0.84%0.88%
Mar 202631%20.1%20.7%13.8%7.4%2%2.6%1.2%0.54%0.67%
Apr 202632.8%20.9%17.9%12.8%8.2%2.1%2.9%1.3%0.57%0.73%
May 202630.4%23.8%16.6%14%8.2%1.9%2.7%1.4%0.53%0.66%
Jun 202634.8%18.5%19%13.7%7.7%1.4%2.5%1.6%0.4%0.42%
Jul 202633.2%22%14.8%14.2%9%1.8%2.2%1.9%0.38%0.47%
Aug 202629.4%22.9%19.6%14%7.8%1.8%2.1%1.4%0.51%0.48%
Sep 202633.4%18.2%18.2%12.8%9.8%3.1%2%1.6%0.47%0.44%

How has the Stoney Creek and Swazi comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hunting clothing brands in September 2026?

2 changes

  1. In September 2026, Stoney Creek gained share of searches among hunting clothing brands in New Zealand, from 29.4% to 33.4%.

  2. In September 2026, Swazi lost share of searches among hunting clothing brands in New Zealand, from 14% to 12.8%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Stoney Creek’s and Swazi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stoney Creek

5 branded search terms

  • stoney creek
  • stoney creek camo
  • stoney creek hunting
  • stoneycreek
  • stoneycreek hunting

Swazi

12 branded search terms

  • swazi
  • swazi bush shirt
  • swazi camo
  • swazi coat
  • swazi fleece
  • swazi gear
  • swazi hi vis
  • swazi hunting
  • swazi hunting gear
  • swazi puffer jacket
  • swazi rain gear
  • swazi the hood

How the Brand Demand Index is measured

Other head-to-heads among hunting clothing brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free