Brandwave

Bushbuck vs Hunters Element:Which is more popular?

In September 2026, Bushbuck and Hunters Element were level in searches among hunting clothing brands in New Zealand, with an estimated 5.4K branded searches each, at 18.2% of the total each. When we asked ChatGPT and Google AI Overviews about hunting clothing brands, Hunters Element appeared in four of the five answers and Bushbuck in two. Hunters Element was mentioned before Bushbuck in every answer that named either.

Among hunting clothing brands in New Zealand in September 2026

Who do people search for more?

Hunters Element and Bushbuck are searched for about as often as each other.

Hunters Element 5.4K searchesBushbuck 5.4K searches

Who does AI mention more?

Hunters Element, mentioned in 4 of 5 answers, Bushbuck in 2

Hunters Element in 4 of 5Bushbuck in 2 of 5

Who does AI recommend more?

Hunters Element, named ahead of Bushbuck in 4 of 4 answers

Hunters Element first in 4Bushbuck never first

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Top hunting clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hunters Element was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bushbuck was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Hunters Element was listed before Bushbuck in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Swazi1st
  2. Stoney Creek2nd
  3. Hunters Element3rd
  4. Ridgeline4th
  5. Huntech5th
  6. Bushbuck6th
  7. Kuiu7th
  8. Gamegear–
  9. First Lite–
  10. Sitka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stoney Creek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swazi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hunters Element4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Huntech3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ridgeline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bushbuck2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kuiu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gamegear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • First Lite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hunting clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bushbuck or Hunters Element more popular in search?

This chart shows how often people search Google for Bushbuck and Hunters Element by name. Each line represents a brand's share of searches for all ten hunting clothing brands we track, month by month, from searches in New Zealand.

Bushbuck and Hunters Element among hunting clothing brands in New Zealand, by month

Share of searches by month for Hunters Element, Bushbuck. The figures are in the table below the chart.

View monthly share of searches table
MonthStoney CreekHunters ElementBushbuckSwaziGamegearKuiuHuntechRidgelineFirst LiteSitka
Oct 202531.7%20%17.2%13.8%7.9%4.1%2.8%1.3%0.82%0.51%
Nov 202529.9%18.2%29.8%10.2%5.7%2.3%2.5%0.57%0.42%0.47%
Dec 202533.6%21.1%18.3%11.5%8.4%2.1%3%0.98%0.47%0.51%
Jan 202631.2%20.3%20.7%12%7.8%2.9%2.8%1.1%0.65%0.58%
Feb 202632.5%17%21.6%12%7.6%3%2.9%1.6%0.84%0.88%
Mar 202631%20.1%20.7%13.8%7.4%2%2.6%1.2%0.54%0.67%
Apr 202632.8%20.9%17.9%12.8%8.2%2.1%2.9%1.3%0.57%0.73%
May 202630.4%23.8%16.6%14%8.2%1.9%2.7%1.4%0.53%0.66%
Jun 202634.8%18.5%19%13.7%7.7%1.4%2.5%1.6%0.4%0.42%
Jul 202633.2%22%14.8%14.2%9%1.8%2.2%1.9%0.38%0.47%
Aug 202629.4%22.9%19.6%14%7.8%1.8%2.1%1.4%0.51%0.48%
Sep 202633.4%18.2%18.2%12.8%9.8%3.1%2%1.6%0.47%0.44%

How has the Bushbuck and Hunters Element comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Bushbuck took it in November 2025, Hunters Element took it in December 2025, Bushbuck took it in January 2026, Hunters Element took it in April 2026, Bushbuck took it in June 2026, Hunters Element took it in July 2026.
  • Across the 12 months ending September 2026, Bushbuck’s share of searches among hunting clothing brands in New Zealand moved from 17.2% to 18.2%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
  • Across the 12 months ending September 2026, Hunters Element’s share of searches among hunting clothing brands in New Zealand moved from 20% to 18.2%, and its estimated monthly branded searches moved from 5.1K to 5.4K.

How did search popularity change for New Zealand hunting clothing brands in September 2026?

2 changes

  1. In September 2026, Hunters Element lost share of searches among hunting clothing brands in New Zealand, from 22.9% to 18.2%.

  2. In September 2026, Bushbuck lost share of searches among hunting clothing brands in New Zealand, from 19.6% to 18.2%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Bushbuck’s and Hunters Element’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bushbuck

1 branded search term

  • bushbuck

Hunters Element

11 branded search terms

  • hunters element
  • hunters element boot
  • hunters element camo
  • hunters element clothing
  • hunters element gloves
  • hunters element hoodie
  • hunters element jackets
  • hunters element outlet
  • hunters element sale
  • hunters element stores
  • hunterselement

How the Brand Demand Index is measured

Other head-to-heads among hunting clothing brands

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