Brandwave

Bushbuck vs Stoney Creek:Which is more popular?

In September 2026, Stoney Creek had more branded searches than Bushbuck among hunting clothing brands in New Zealand. Stoney Creek had about 9,930 branded searches, while Bushbuck had 5,400. Stoney Creek made up 33.4% of all hunting clothing brand searches we track, and Bushbuck accounted for 18.2%. When we asked ChatGPT and Google AI Overviews about hunting clothing brands, Stoney Creek appeared in all five answers and Bushbuck in two. Stoney Creek was mentioned before Bushbuck in four out of five answers.

Among hunting clothing brands in New Zealand in September 2026

Who do people search for more?

Stoney Creek, about 84% more searches than Bushbuck

Stoney Creek 9.9K searchesBushbuck 5.4K searches

Who does AI mention more?

Stoney Creek, mentioned in every answer we collected

Stoney Creek in 5 of 5Bushbuck in 2 of 5

Who does AI recommend more?

Stoney Creek, named ahead of Bushbuck in 4 of 5 answers

Stoney Creek first in 4Bushbuck first in 1

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Top hunting clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stoney Creek appeared in all five answers. Bushbuck was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Stoney Creek was listed before Bushbuck in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Swazi1st
  2. Stoney Creek2nd
  3. Hunters Element3rd
  4. Ridgeline4th
  5. Huntech5th
  6. Bushbuck6th
  7. Kuiu7th
  8. Gamegear–
  9. First Lite–
  10. Sitka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stoney Creek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swazi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hunters Element4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Huntech3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ridgeline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bushbuck2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kuiu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gamegear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • First Lite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hunting clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bushbuck or Stoney Creek more popular in search?

This chart shows how often people search Google for Bushbuck and Stoney Creek by name. Each line represents a brand's share of searches for all ten hunting clothing brands we track, month by month, from searches in New Zealand.

Bushbuck and Stoney Creek among hunting clothing brands in New Zealand, by month

Share of searches by month for Stoney Creek, Bushbuck. The figures are in the table below the chart.

View monthly share of searches table
MonthStoney CreekHunters ElementBushbuckSwaziGamegearKuiuHuntechRidgelineFirst LiteSitka
Oct 202531.7%20%17.2%13.8%7.9%4.1%2.8%1.3%0.82%0.51%
Nov 202529.9%18.2%29.8%10.2%5.7%2.3%2.5%0.57%0.42%0.47%
Dec 202533.6%21.1%18.3%11.5%8.4%2.1%3%0.98%0.47%0.51%
Jan 202631.2%20.3%20.7%12%7.8%2.9%2.8%1.1%0.65%0.58%
Feb 202632.5%17%21.6%12%7.6%3%2.9%1.6%0.84%0.88%
Mar 202631%20.1%20.7%13.8%7.4%2%2.6%1.2%0.54%0.67%
Apr 202632.8%20.9%17.9%12.8%8.2%2.1%2.9%1.3%0.57%0.73%
May 202630.4%23.8%16.6%14%8.2%1.9%2.7%1.4%0.53%0.66%
Jun 202634.8%18.5%19%13.7%7.7%1.4%2.5%1.6%0.4%0.42%
Jul 202633.2%22%14.8%14.2%9%1.8%2.2%1.9%0.38%0.47%
Aug 202629.4%22.9%19.6%14%7.8%1.8%2.1%1.4%0.51%0.48%
Sep 202633.4%18.2%18.2%12.8%9.8%3.1%2%1.6%0.47%0.44%

How has the Bushbuck and Stoney Creek comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hunting clothing brands in September 2026?

2 changes

  1. In September 2026, Stoney Creek gained share of searches among hunting clothing brands in New Zealand, from 29.4% to 33.4%.

  2. In September 2026, Bushbuck lost share of searches among hunting clothing brands in New Zealand, from 19.6% to 18.2%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Bushbuck’s and Stoney Creek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bushbuck

1 branded search term

  • bushbuck

Stoney Creek

5 branded search terms

  • stoney creek
  • stoney creek camo
  • stoney creek hunting
  • stoneycreek
  • stoneycreek hunting

How the Brand Demand Index is measured

Other head-to-heads among hunting clothing brands

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