Brandwave

How popular isSitka?

In September 2026, people searched for Sitka by name about 130 times in New Zealand, about the same as the previous year. These searches made up 0.44% of all New Zealand hunting clothing brand searches, placing Sitka tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about hunting clothing brands, Sitka did not appear in any of the answers.

Search and AI answers in September 2026

Sitka is the tenth most searched of 10 competitors and not listed in any AI answer.

  1. Stoney CreekShare of searches 33.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Hunters ElementShare of searches 18.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. BushbuckShare of searches 18.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. SwaziShare of searches 12.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. SitkaShare of searches 0.44%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top hunting clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sitka did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Swazi1st
  2. Stoney Creek2nd
  3. Hunters Element3rd
  4. Ridgeline4th
  5. Huntech5th
  6. Bushbuck6th
  7. Kuiu7th
  8. Gamegear–
  9. First Lite–
  10. Sitka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stoney Creek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swazi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hunters Element4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Huntech3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ridgeline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bushbuck2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kuiu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gamegear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • First Lite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hunting clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hunting clothing brands compete with Sitka?

Sitka against hunting clothing brands in New Zealand, by month

Share of searches by month for Stoney Creek, Hunters Element, Bushbuck, Swazi, Gamegear, Kuiu, Sitka. The figures are in the table below the chart.

View monthly share of searches table
MonthStoney CreekHunters ElementBushbuckSwaziGamegearKuiuHuntechRidgelineFirst LiteSitka
Oct 202531.7%20%17.2%13.8%7.9%4.1%2.8%1.3%0.82%0.51%
Nov 202529.9%18.2%29.8%10.2%5.7%2.3%2.5%0.57%0.42%0.47%
Dec 202533.6%21.1%18.3%11.5%8.4%2.1%3%0.98%0.47%0.51%
Jan 202631.2%20.3%20.7%12%7.8%2.9%2.8%1.1%0.65%0.58%
Feb 202632.5%17%21.6%12%7.6%3%2.9%1.6%0.84%0.88%
Mar 202631%20.1%20.7%13.8%7.4%2%2.6%1.2%0.54%0.67%
Apr 202632.8%20.9%17.9%12.8%8.2%2.1%2.9%1.3%0.57%0.73%
May 202630.4%23.8%16.6%14%8.2%1.9%2.7%1.4%0.53%0.66%
Jun 202634.8%18.5%19%13.7%7.7%1.4%2.5%1.6%0.4%0.42%
Jul 202633.2%22%14.8%14.2%9%1.8%2.2%1.9%0.38%0.47%
Aug 202629.4%22.9%19.6%14%7.8%1.8%2.1%1.4%0.51%0.48%
Sep 202633.4%18.2%18.2%12.8%9.8%3.1%2%1.6%0.47%0.44%

  1. 1.Stoney Creek

    33.4%

    Held 1st. 9.9K estimated branded searches, -18.1% vs prior month. Share +4.1 points.

  2. 2.Hunters Element

    18.2%

    Held 2nd. 5.4K estimated branded searches, -42.8% vs prior month. Share -4.7 points.

  3. 3.Bushbuck

    18.2%

    Held 3rd. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.4 points.

  4. 4.Swazi

    12.8%

    Held 4th. 3.8K estimated branded searches, -34.2% vs prior month. Share -1.2 points.

  5. 5.Gamegear

    9.8%

    Held 5th. 2.9K estimated branded searches, -9.4% vs prior month. Share +2 points.

  6. 6.Kuiu

    3.1%

    Moved from 7th to 6th. 910 estimated branded searches, +21.3% vs prior month. Share +1.2 points.

  7. 7.Huntech

    2%

    Moved from 6th to 7th. 590 estimated branded searches, -33% vs prior month. Share -0.1 points.

  8. 8.Ridgeline

    1.6%

    Held 8th. 480 estimated branded searches, -14.3% vs prior month. Share +0.3 points.

  9. 9.First Lite

    0.47%

    Held 9th. 140 estimated branded searches, -33.3% vs prior month. Share 0 points.

  10. 10.Sitka

    0.44%

    Held 10th. 130 estimated branded searches, -35% vs prior month. Share 0 points.

Compare popularity between Sitka and its closest rivals

Every comparison with Sitka

9 comparisons

How has branded search demand for Sitka changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sitka in New Zealand held steady at 130.
  • Across the 12 months ending September 2026, Sitka’s share of searches among hunting clothing brands in New Zealand held steady, from 0.51% to 0.44%.

How did search popularity change for New Zealand hunting clothing brands in September 2026?

6 changes

  1. In September 2026, Kuiu overtook Huntech to rank 6th among hunting clothing brands in New Zealand, with 3.1% of the searches.

  2. In September 2026, Stoney Creek gained share of searches among hunting clothing brands in New Zealand, from 29.4% to 33.4%.

  3. In September 2026, Gamegear gained share of searches among hunting clothing brands in New Zealand, from 7.8% to 9.8%.

  4. In September 2026, Hunters Element lost share of searches among hunting clothing brands in New Zealand, from 22.9% to 18.2%.

  5. In September 2026, Bushbuck lost share of searches among hunting clothing brands in New Zealand, from 19.6% to 18.2%.

  6. In September 2026, Swazi lost share of searches among hunting clothing brands in New Zealand, from 14% to 12.8%.

How are Sitka’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Sitka’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sitka camo
  • sitka gear
  • sitka hunting
  • sitka hunting gear
  • sitka hunting jacket
  • sitka jacket

Do you work for Sitka? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sitka compete?

Sitka is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hunting clothing brands10th of 100.44%Shown above
Camo hunting clothing brands6th of 60.39%Show ranking
Creator with pink hair and a pink jacket

Is Sitka your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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