Brandwave

How popular isKuiu?

In September 2026, people searched for Kuiu by name about 910 times in New Zealand, a 12.5% decrease from the previous year. These searches made up 4.3% of all New Zealand camo hunting clothing brand searches, placing Kuiu fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about camo hunting clothing brands, Kuiu appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Kuiu is the fourth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Stoney CreekShare of searches 48.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. Hunters ElementShare of searches 26.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SwaziShare of searches 18.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. KuiuShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. RidgelineShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top camo hunting clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kuiu was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kuiu is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hunters Element1st
  2. Swazi2nd
  3. Ridgeline3rd
  4. Stoney Creek4th
  5. Kuiu5th
  6. Sitka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hunters Element5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swazi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ridgeline3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stoney Creek2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kuiu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camo hunting clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which camo hunting clothing brands compete with Kuiu?

Kuiu against camo hunting clothing brands in New Zealand, by month

Share of searches by month for Stoney Creek, Hunters Element, Swazi, Kuiu, Ridgeline. The figures are in the table below the chart.

View monthly share of searches table
MonthStoney CreekHunters ElementSwaziKuiuRidgelineSitka
Oct 202544.8%28.3%19.3%5.5%1.7%0.44%
Nov 202548.8%29.8%16.5%3.5%0.85%0.48%
Dec 202548.5%30.4%16.5%2.9%1.3%0.49%
Jan 202646.2%30.1%17.6%4.1%1.5%0.46%
Feb 202649%25.6%18%4.4%2.2%0.91%
Mar 202645.6%29.5%20.2%2.7%1.6%0.45%
Apr 202646.9%29.9%18.3%2.8%1.8%0.38%
May 202642.5%33.3%19.6%2.5%1.8%0.34%
Jun 202649.6%26.4%19.6%2%2.2%0.27%
Jul 202645.5%30.1%19.4%2.2%2.5%0.31%
Aug 202642.2%33%20.1%2.5%1.8%0.28%
Sep 202648.2%26.4%18.5%4.3%2.2%0.39%

  1. 1.Stoney Creek

    48.2%

    Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share +6 points.

  2. 2.Hunters Element

    26.4%

    Held 2nd. 5.4K estimated branded searches, -42.8% vs prior month. Share -6.6 points.

  3. 3.Swazi

    18.5%

    Held 3rd. 3.8K estimated branded searches, -34.3% vs prior month. Share -1.7 points.

  4. 4.Kuiu

    4.3%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  5. 5.Ridgeline

    2.2%

    Held 5th. 460 estimated branded searches, -13.2% vs prior month. Share +0.4 points.

  6. 6.Sitka

    0.39%

    Held 6th. 80 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Kuiu and its closest rivals

Every comparison with Kuiu

9 comparisons

How has branded search demand for Kuiu changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kuiu in New Zealand fell from 1K to 910.
  • Across the 12 months ending September 2026, Kuiu’s share of searches among camo hunting clothing brands in New Zealand decreased from 5.5% to 4.3%.
  • Across the 12 months ending September 2026, Kuiu’s share of searches among camo hunting clothing brands in New Zealand peaked at 5.5% in October 2025 and was lowest at 2% in June 2026.

How did search popularity change for New Zealand camo hunting clothing brands in September 2026?

5 changes

  1. In September 2026, Stoney Creek gained share of searches among camo hunting clothing brands in New Zealand, from 42.2% to 48.2%.

  2. In September 2026, Kuiu gained share of searches among camo hunting clothing brands in New Zealand, from 2.5% to 4.3%.

  3. In September 2026, Hunters Element lost share of searches among camo hunting clothing brands in New Zealand, from 33% to 26.4%.

  4. In September 2026, Swazi lost share of searches among camo hunting clothing brands in New Zealand, from 20.1% to 18.5%.

  5. Estimated monthly branded searches for Ridgeline in New Zealand rose 53.3% over 12 measured months, from 300 to 460 in September 2026.

How are Kuiu’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Kuiu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kuiu
  • kuiu camo
  • kuiu hunting
  • kuiu hunting gear
  • kuiu hunting jacket

Do you work for Kuiu? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kuiu compete?

Kuiu is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hunting clothing brands6th of 103.1%Show ranking
Camo hunting clothing brands4th of 64.3%Shown above
Creator with pink hair and a pink jacket

Is Kuiu your brand?

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