Brandwave

Hunters Element vs Stoney Creek:Which is more popular?

In September 2026, Stoney Creek had more branded searches than Hunters Element among camo hunting clothing brands in New Zealand. Stoney Creek had about 9,900 branded searches, while Hunters Element had 5,410. Stoney Creek made up 48.2% of all camo hunting clothing brand searches we track, and Hunters Element accounted for 26.4%. When we asked ChatGPT and Google AI Overviews about camo hunting clothing brands, Hunters Element appeared in all five answers and Stoney Creek in two. Hunters Element was mentioned before Stoney Creek in every answer.

Among camo hunting clothing brands in New Zealand in September 2026

Who do people search for more?

Stoney Creek, about 83% more searches than Hunters Element

Stoney Creek 9.9K searchesHunters Element 5.4K searches

Who does AI mention more?

Hunters Element, mentioned in every answer we collected

Hunters Element in 5 of 5Stoney Creek in 2 of 5

Who does AI recommend more?

Hunters Element, named ahead of Stoney Creek in every answer

Hunters Element first in 5Stoney Creek never first

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Top camo hunting clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hunters Element appeared in all five answers. Stoney Creek was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hunters Element was listed before Stoney Creek in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hunters Element1st
  2. Swazi2nd
  3. Ridgeline3rd
  4. Stoney Creek4th
  5. Kuiu5th
  6. Sitka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hunters Element5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swazi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ridgeline3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stoney Creek2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kuiu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camo hunting clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Hunters Element or Stoney Creek more popular in search?

This chart shows how often people search Google for Hunters Element and Stoney Creek by name. Each line represents a brand's share of searches for all six camo hunting clothing brands we track, month by month, from searches in New Zealand.

Hunters Element and Stoney Creek among camo hunting clothing brands in New Zealand, by month

Share of searches by month for Stoney Creek, Hunters Element. The figures are in the table below the chart.

View monthly share of searches table
MonthStoney CreekHunters ElementSwaziKuiuRidgelineSitka
Oct 202544.8%28.3%19.3%5.5%1.7%0.44%
Nov 202548.8%29.8%16.5%3.5%0.85%0.48%
Dec 202548.5%30.4%16.5%2.9%1.3%0.49%
Jan 202646.2%30.1%17.6%4.1%1.5%0.46%
Feb 202649%25.6%18%4.4%2.2%0.91%
Mar 202645.6%29.5%20.2%2.7%1.6%0.45%
Apr 202646.9%29.9%18.3%2.8%1.8%0.38%
May 202642.5%33.3%19.6%2.5%1.8%0.34%
Jun 202649.6%26.4%19.6%2%2.2%0.27%
Jul 202645.5%30.1%19.4%2.2%2.5%0.31%
Aug 202642.2%33%20.1%2.5%1.8%0.28%
Sep 202648.2%26.4%18.5%4.3%2.2%0.39%

How has the Hunters Element and Stoney Creek comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand camo hunting clothing brands in September 2026?

2 changes

  1. In September 2026, Stoney Creek gained share of searches among camo hunting clothing brands in New Zealand, from 42.2% to 48.2%.

  2. In September 2026, Hunters Element lost share of searches among camo hunting clothing brands in New Zealand, from 33% to 26.4%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Hunters Element’s and Stoney Creek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hunters Element

10 branded search terms

  • hunters element
  • hunters element boot
  • hunters element clothing
  • hunters element gloves
  • hunters element hoodie
  • hunters element jackets
  • hunters element outlet
  • hunters element sale
  • hunters element stores
  • hunterselement

Stoney Creek

2 branded search terms

  • stoney creek
  • stoneycreek

How the Brand Demand Index is measured

Other head-to-heads among camo hunting clothing brands

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